The paper describes the fundamental differences between the traditional “Library” paradigm of web search — in which answers are found in existing online content — and the new “Village” paradigm of social search — in which answers arise in conversation with the people in your network.

"The individual user has been king on the Internet, but the pendulum seems to be swinging back toward edited information vetted by professionals." So much for Digg-ifying everything in sight, eh?

"I don’t want to build a social networking site. I just want to use one."