Despite Its TV Ubiquity, the League Won't Share "All-22" Footage; Second-Guessing the Coach

Imagine you're Carolina Panthers general manager Marty Hurney. Your team went 2-14 last year. You have the first pick in the NFL draft on Thursday. All of the pundits are predicting that you will take Cam Newton, the explosive Auburn quarterback who won the Heisman Trophy and led his team to the national championship. You absolutely need a quarterback to be the cornerstone of your franchise. Is Cam your guy?

I decide to leave ESPN, start my own blog and charge $10 per year for anyone to read my column. Just for fun -- again, it's hypothetical! -- let's say one million readers sign up, guaranteeing me $10 million for that first year (2007). And let's say I sign advertising deals with three sponsors for another $2 million apiece, raising my total haul to $16 million for Year 1. I spend the next 12 months writing and pinching myself for my good fortune. Life is good.