"Revolutions enable the impossible at the same time they destroy the perfect."

"Many of HTML’s original cowpaths were paved by writers and editors, long before the web arrived. Paragraphs, headings, blockquotes, articles, ordered and unordered lists, and so on, all emerged from age-old ways of working with text. Now new cowpaths are being paved on the web itself, and we need the people who love the text the most to get involved in where we go. We need you."

"More importantly, advocacy is one of the ways in which a publisher remains relevant in a world where the only obstacles to publishing are a reasonably fast internet connection and skill with a keyboard. By filtering and developing the best content—with an eye to how it benefits your readers—a publisher can simultaneously spread ideas both within and without a community."

"Every device shipped ought to come with a dozen entertaining bestsellers already on it, for free."

"Writing has (so far) not generally benefited from this kind of process; but now that the text has been fully liberated from the tyranny of the printing press, we are presented with an opportunity: to deploy texts, instead of merely publishing them."