ohskylab + strategy   68

Organic Startup Ideas
"The best way to come up with startup ideas is to ask yourself the question: what do you wish someone would make for you?"
paulgraham  business  ideas  startup  entrepreneurship  creativity  strategy 
july 2010 by ohskylab
Game Mechanics - the new black - Jon Carder
"Over the next decade we’ll see game mechanics become ubiquitous amongst companies. Consumers will migrate in droves to companies who properly deploy game mechanics because doing business with them is more fun, rewarding and even addictive." Makes me feel slightly queasy.
games  gaming  theory  strategy  foursquare  ux 
july 2010 by ohskylab
THE MOVEMENT: Method Cards
"The Movement Method Cards are a collection of strategies gathered to inspire, guide, and elevate the creative process. Use the cards to spark ideas, facilitate conversations, categorize strategies, or for designing your own design processes."
design  tools  reference  ux  strategy  inspiration  creativity  cards 
february 2010 by ohskylab
ongoing · Doing It Wrong
"What I’m writing here is the single most important take-away from my Sun years, and it fits in a sentence: The community of developers whose work you see on the Web, who probably don’t know what ADO or UML or JPA even stand for, deploy better systems at less cost in less time at lower risk than we see in the Enterprise. This is true even when you factor in the greater flexibility and velocity of startups."
web  development  business  strategy  projectmanagement  analysis  timbray 
january 2010 by ohskylab
Should a "Big 5" Firm Implement Your CMS? -- CMS Watch
"Partners have little or no incentive even to investigate non-fee-producing options. Therefore, open source or lower cost, more out-of-the-box CMS solutions are rarely if ever offered as possible solutions. In fact, my experience found that more times than not, the Big 5 partner already knew exactly which CMS solution she was going to pitch before she walked through the client’s door. This was something that never ceased to amaze me, but the lesson here is to beware of software recommendations from any Big 5 firm." No shit.
cms  strategy  technology  accenture  consulting  via:alastc 
november 2009 by ohskylab
Seth's Blog: The art and skill of working with bureaucrats
"Have you noticed that most airports feature the same restaurants? It's not an accident. The people who run these chains have organized themselves to be good at dealing with municipal organizations. Same thing goes for design firms, creative firms, accountants etc. that deal with large corporations. In my experience, 40% of the fee goes for the work and 60% goes to pay for the do-overs, staffing, project management and hassle that comes from working from big organizations and committees. A lot of small businesses get burned when they charge just the 40% and the client expects that the other 60% comes for free. It doesn't."
business  strategy  advice  sethgodin  quotes 
july 2009 by ohskylab
Engineers Are The Best Deal - So Stock Up On Them
"Software engineers today are about 200-400% more productive than software engineers were 10 years ago because of open source software, better programming tools, common libraries, easier access to information, better education, and other factors. This means that one engineer today can do what 3-5 people did in 1999." And so say all of us.
development  productivity  business  strategy  engineering 
june 2009 by ohskylab
Report Paints a Painful View of Ad Agencies « FUEL LINES Fueling Ad Agency New Business Through Social Media
"Forrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections." What, really?
advertising  strategy  agencies  business  social  community  via:eldret_99 
june 2009 by ohskylab
A Whole Lotta Nothing: This is how Social Media really works
"Maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all."
quotes  matthaughey  social  marketing  advertising  strategy  wordofmouth 
april 2009 by ohskylab
Getting Real: Have an Enemy (by 37signals)
"When we decided to create project management software, we knew Microsoft Project was the gorilla in the room. Instead of fearing the gorilla, we used it as a motivator. We decided Basecamp would be something completely different, the anti-Project."
quotes  strategy  startup  37signals  business 
march 2009 by ohskylab
What do you mean by web-presence? | New Music Strategies
"Ultimately, the days of sticking the online equivalent of a brochure up on the internet and calling it your web strategy are over. It’s about presence - and presence requires ongoing activity. Just like going to work, being at a party, or any other kind of social milieu - just physically being there is not enough. You have to be doing something."
music  social  strategy  web 
december 2008 by ohskylab
citizensound - music strategy for brands, brand strategy for music
"An international music marketing collective offering sonic strategies for brands and their agencies, along with brand strategies for musicians, managers and labels."
music  uk  marketing  promotion  strategy 
october 2008 by ohskylab
Jonathan Coulton » Blog Archive » How I Did It
"Since the big NY Times Magazine article a lot of just-starting indie musicians have been writing to ask about how I made all of this happen."
music  promotion  strategy 
july 2008 by ohskylab
Tweeting for Companies 101 | ::HorsePigCow:: marketing uncommon
"The key to Twitter is the level of listening you do as well as talking. It is definitely supposed to be an interactive program. And, in fact, this is where you build the majority of your Whuffie (aka social capital)." Mixed feelings.
twitter  marketing  social  microblogging  strategy 
april 2008 by ohskylab
Advice from Coudal on how to transition from client work to products - (37signals)
Coudal used to generate revenues almost exclusively from client work. Anyone who’s done client work knows the inherent frustrations that come along with that. But instead of merely accepting these frustrations [...], Coudal searched for another path.
business  design  strategy 
april 2008 by ohskylab
Steven Poole: Free your mind
"At the end of last year, I decided to give away my book, Trigger Happy [...] Thirty thousand downloads later and counting, it’s time to collate the lab results."
copyright  distribution  strategy  stevenpoole 
april 2008 by ohskylab
Inside Innovation with Colin Stewart » Blog Archive » 11 innovation lessons from creators of World of Warcraft - OCRegister.com
"The following lineup of innovation lessons emerged from a video game conference, an interview, and several experts’ comments."
blizzard  innovation  wow  strategy  gaming 
april 2008 by ohskylab
The Rise of The Ad Man 2.0 : iain tait | crackunit.com
"So assuming that the time is right (and it might not be), what would you do to create a brand new agency, like what they did in the 60s?"
advertising  agency  strategy  poke  iaintait  top  agencies 
march 2008 by ohskylab
Slashdot | NIN's Music Experiment Sells Big Numbers
"Among the various options [Trent Reznor] gave fans, the most expensive was the $300 Limited Edition Ultra Deluxe Package. It took just over a day for that package to completely sell out, earning Reznor $750,000 in revenue from just that option alone."
slashdot  music  strategy  nin 
march 2008 by ohskylab
Kevin Kelly -- The Technium
"A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living."
longtail  business  marketing  strategy  promotion 
march 2008 by ohskylab
Social Media: 'Agencies Don't Get It,' Survey Says
"Clients complained that their agencies [...] typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area." Glad it's not just me.
advertising  social  strategy  marketing  agencies 
march 2008 by ohskylab
adaptive path » blog » Peter Merholz » Starbucks is not about the coffee
What they need to do is make the store experience inviting, not so much about pushing product, but about being that Third Place (not home or work) where people can get a respite.
ux  design  marketing  strategy  adaptivepath  starbucks 
february 2008 by ohskylab
Sometimes it works at New Music Strategies
"It’s a clever way of using the available technology to get this music into the hands of people who might not otherwise have found it - and to promote it more strongly."
music  strategy  promotion 
february 2008 by ohskylab
advertising practitioner: microsoft, yahoo, ray harryhausen
"Technology companies typically spend about 20% of revenues on R&D, is there an agency anywhere that spends even 1%?"
research  advertising  strategy  rvrb 
february 2008 by ohskylab
Web 3.0: Is It About Personalization? - ReadWriteWeb
"The easiest way to sell the Semantic Web vision to consumers is to talk about how it can make their lives easier. When machines understand things in human terms, and can apply that knowledge to your attention data, we'll have a web that knows what we wan
personalization  web  trends  attention  social  strategy  marketing  rvrb 
february 2008 by ohskylab
Kevin Kelly -- The Technium
"When copies are free, you need to sell things which can not be copied. Well, what can't be copied?"
business  free  economics  web  content  innovation  strategy  rvrb 
february 2008 by ohskylab
David Byrne and Thom Yorke on the Real Value of Music
"Wired asked David Byrne — a legendary innovator himself and the man who wrote the Talking Heads song "Radio Head" from which the group takes its name — to talk with Yorke about the In Rainbows distribution strategy and what others can learn from the
music  radiohead  interview  wired  audio  mp3  strategy 
december 2007 by ohskylab
/////MONTAG/////
"The idea was to collect sounds that came from all over the world to later integrate them to the song called "Going Places". So I posted a little loop taken from the song [and] 6 weeks after the post, I had received about 70 sounds." Good idea.
music  montag  collaboration  strategy 
december 2007 by ohskylab
Google Corporate Information: Our Philosophy
"Ten things Google has found to be true". Classic vision.
google  philosophy  vision  culture  manifesto  ethics  strategy 
december 2007 by ohskylab
MTV Networks to put every South Park episode online | last100
"The lesson learnt by MTV Networks subsidary, Comedy Central, when it made the entire archive of “The Daily Show” available for streaming online, is that Internet TV viewing can lead to more traditional television viewing."
tv  southpark  mtv  trends  strategy 
november 2007 by ohskylab
"The music industry is NOT in trouble" · Now Form A Band
"90% of everything is always crap. The more stuff there is, the greater the 10% pile becomes. All we need are effective filtering systems to sort what we consider to be wheat from what we consider to be chaff."
last.fm  music  strategy 
november 2007 by ohskylab
Slashdot | The Pirate Bay Facing "Old Fashioned" Pressure
The story itself is pretty tedious but leads on to some great comments on the music industry.
music  strategy  slashdot  thepiratebay 
november 2007 by ohskylab
How's this for a new model? at New Music Strategies
"Suburban Home Records, when faced with the complexity and unpredictability of online consumer behaviour, have thrown their hands up and said ‘Oh go on… just download the album already’."
music  strategy 
november 2007 by ohskylab
Jonathan Coulton - MySpace - YouTube - Rock Music - New York Times
"His fans do not want merely to buy his music. They want to be his friend. And that means they want to interact with him all day long online."
music  social  promotion  strategy 
november 2007 by ohskylab
Jane Siberry's "you decide what feels right" pricing - (37signals)
"The Canadian folk-pop singer Jane Siberry has a clever system: she has a “pay what you can” policy with her downloadable songs, so fans can download them free — but her site also shows the average price her customers have paid for each track."
37signals  music  business  pricing  strategy  promotion 
november 2007 by ohskylab
RCRD LBL
"A network of ad-supported online record labels and blogs offering completely free music streams and downloads from emerging and established artists." Labels include Warp and Kompakt.
music  top  strategy  mp3 
november 2007 by ohskylab
IBM Press room - 2007-11-08 IBM Predicts the End of Advertising as We Know It - United States
"Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked."
advertising  ibm  future  web  strategy  marketing  trends 
november 2007 by ohskylab
Pitchfork: Sufjan Announces Christmas Song Exchange Contest
"Here's how it works: write an original Christmas song, record it, and email the song to us. Asthmatic Kitty will pick a winner, and that person will trade rights to their song for rights to Sufjan's song."
music  strategy  competition  sufjanstevens 
november 2007 by ohskylab
New Music Ideas
"New and interesting websites from around the internet that may be of use to independent musicians and the music business."
music  strategy  web 
november 2007 by ohskylab
De:Bug Texte: Philip Sherburne: From Glitch To Blog House
Great Sherburne article on the past, present and future of electronic music. "Scenes and sounds that were once strictly local affairs now have no problem connecting with niche publics anywhere on earth."
music  techno  history  electronic  top  strategy 
november 2007 by ohskylab
Hooray for the music biz! at New Music Strategies
"[A] controversial session in which six teenage girls [...] discussed their music consumption practices." Fascinating stuff, especially the question from the former BPI Executive Chairman.
music  strategy 
november 2007 by ohskylab
» Listening habits and searching trends :: Puddlegum ::
"If the volume of searches reflect the regional popularity of a search string, then Google Trends reveal useful information for marketing agencies, record labels, and booking agents."
music  strategy  trends  last.fm  google 
october 2007 by ohskylab
Vinyl May Be Final Nail in CD's Coffin
"As counterintuitive as it may seem in this age of iPods and digital downloads, vinyl -- the favorite physical format of indie music collectors and audiophiles -- is poised to re-enter the mainstream, or at least become a major tributary."
music  audio  vinyl  top  mp3  wired  strategy  loudness 
october 2007 by ohskylab
Get Heard: The Major Label Perspective · Now Form A Band
"The music industry is evolving, and major labels are starting to develop new strategies to help adapt to the current DIY climate."
music  last.fm  strategy  promotion 
october 2007 by ohskylab
Step 1: Unyoke the Artists | MetaFilter
Useful comments on the last100 "Five ways the music industry can prevent its own demise." article
music  mefi  strategy 
october 2007 by ohskylab
Who's doing DIY music download sales? | Ask MetaFilter
I'm looking for music artists (individuals or bands) who are selling their own music via digital downloads (with some specific qualifications)
music  askme  strategy  mp3 
october 2007 by ohskylab
russell davies: block ice and propane
"What's more encouraging about the internet and music are the ways that the smaller bands and less well known musicians can find new ways to have careers and offer their music. One lovely example is this site from Erik Friedlander, promoting his Block Ice
music  strategy 
october 2007 by ohskylab
Convenience Wins, Hubris Loses and Content vs. Context, a Presentation for Some Music Industry Friends at FISTFULAYEN
"A brief, twenty minute presentation to some friends in the music industry about why it’s time we pay closer attention to consumer needs when it comes to digital music."
music  yahoo  business  mp3  strategy 
october 2007 by ohskylab
Releasing Your Music: More Tips From Drowned In Sound · Now Form A Band
"The future of record labels and why online battle of the band competitions produce “an endless reservoir of shit”."
last.fm  music  strategy  promotion 
october 2007 by ohskylab
Music industry: five alternative business models | last100
"Five alternative models for selling music, many of which are actually being tested by artists, entrepreneurs, and even the major record labels themselves."
music  business  distribution  strategy 
october 2007 by ohskylab
Everyone wants to be Radiohead at New Music Strategies
"Every different iteration of these new music strategies are uncritically assessed in the news media as an artist ‘giving away’ their music for free. When, in actual fact, mostly that’s not what’s going on."
radiohead  music  strategy 
october 2007 by ohskylab
Are Big Ad Agencies So Clueless That Corporations Should Avoid Them?
"I've been spending much time with ad agencies and focus groups lately and can only conclude that--with some exceptions--they are mostly clueless."
advertising  strategy  business  marketing  innovation  web 
september 2007 by ohskylab
*michael parekh on IT*: ON FACEBOOK'S LONG-TERM STRATEGY
"Rather, the user's own identity online on Facebook, would become a personalized portal through which to view the constantly shifting relationships that matter most to that individual."
facebook  community  strategy  web 
may 2007 by ohskylab
Northern Planner: How to find a strategy
"This isn't specifically about brand strategy or campaign strategy, or any other task. It's about how to go about getting a good idea for whatever you've been tasked to do."
marketing  planning  strategy  advertising 
may 2007 by ohskylab
Ask the Wizard: How and What to Measure
"Successful businesses measure and count things [...] unsuccessful business either measure nothing, the wrong things, too many things, or finally, they measure the right things but they don't communicate the measurements efficiently."
business  statistics  metrics  strategy 
may 2007 by ohskylab

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