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ohskylab + marketing   158

Marketing 101 for Developers
Marketing in a not-too-horrible way
marketing  startup  from instapaper
9 weeks ago by ohskylab
Net Promoter - Wikipedia, the free encyclopedia
"A management tool that can be used to gauge the loyalty of a firm's customer relationships." Mmmm.
business  marketing  research  nps 
11 weeks ago by ohskylab
Rethink – "I'm not a spammer, I just need to blast these potential customers"
"When you can only have 1% of your list unsubscribe, it means that you cannot use a service like MailChimp to clean up your list. They will shut your ass down, hard. You’ll get one warning, and that’s it."
email  marketing  spam 
october 2010 by ohskylab
Redefining talent within the advertising agency « Mike Parsons
"The future stars of advertising will be the consultants, craftsmen and traders." Pronouncement.
advertising  innovation  production  marketing 
october 2010 by ohskylab
shots - The world's most creative advertising, TV commercials, music videos, short films and animation - Home
advertising  film  tv  directors  reference  marketing  photography  music  magazine  directory 
september 2010 by ohskylab
words to strategize by / what consumes me, bud caddell
"Basically, if your idea ends with “and then we drive traffic to it,” you’ve failed."
advertising  marketing  planning  quotes  digital 
september 2010 by ohskylab
BBC - Adam Curtis Blog: MADISON AVENUE
"In Mad Men we watch a group of people who live in a prosperous society that offers happiness and order like never before in history and yet are full of anxiety and unease. They feel there is something more, something beyond. And they feel stuck. I think we are fascinated because we have a lurking feeling that we are living in a very similar time. A time that, despite all the great forces of history whirling around in the world outside, somehow feels stuck."
advertising  bbc  adamcurtis  culture  marketing  psychology  consumerism  madmen 
september 2010 by ohskylab
Why Your Customers Don't Want to Talk to You - Matt Dixon and Lara Ponomareff - The Conversation - Harvard Business Review
"Most customers these days demonstrate a huge — and increasing — appetite for self-service, yet most companies run their operations as if customers prefer to interact with them live."
customerservice  marketing  conversation  service  social 
july 2010 by ohskylab
Marketing: Study Says Most Brands Still Irrelevant on Twitter - Advertising Age - Digital
"Despite marketers' embrace of the medium, brands are finding themselves on the outside of the conversation. Of the 90% of Twitter messages sent by real people -- the other 10% come from businesses -- only 12% ever mention a brand, and most of those mentions are of Twitter itself. Further, only 1% of consumer tweets that mention a brand are part of an active conversation with that brand, meaning marketers are, for the most part, conducting one-way conversations -- the opposite of the way consumers often use Twitter."
via:askush  adage  twitter  marketing  statistics  social 
july 2010 by ohskylab
The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel | Fast Company
"Working with their client Procter and Gamble, the advertising firm Wieden+Kennedy opened the ark with its online work for Old Spice. The campaign is simple: The manly star from the TV spots responds to queries on Twitter via humorous 30-second YouTube videos that are being watched and re-tweeted with abandon."
campaigns  marketing  oldspice  viral  video  iaintait  w+k 
july 2010 by ohskylab
Tinkering in London » Blog Archive » Into the Marketing Maelstrom
"It seems in Marketing, the world of Digital still consists largely of people who’ve not yet twigged that ‘Digital’ means more than “…on the web” or “…on your mobile”. Conceptually, there’s still a divide separating the Digital from the Physical. Forward-looking brands and agencies are onto this."
marketing  uk  advertising  internetofthings 
july 2010 by ohskylab
Facebook | Advertising
advertising  facebook  marketing  tools  social 
june 2010 by ohskylab
6 Tips for Running Promotions Within Facebook’s Guidelines
The big one is basically spend at least $10,000 on Facebook advertising in order to get an account manager in order to get approval.
facebook  advertising  marketing  guidelines  promotion 
june 2010 by ohskylab
YouTube Blog: Broadcast Yourself
"For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately "roughed up" the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko's to upload clips from computers that couldn't be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users."
youtube  viacom  advertising  ip  law  marketing  video  web  copyright  google  dmca  hypocrisy 
march 2010 by ohskylab
Study: Ages of social network users | Royal Pingdom
social  marketing  statistics  trends  demographics  via:askush 
february 2010 by ohskylab
Open Site Explorer Link Analysis
SEOMoz's new link popularity checker and backlink analysis tool.
web  tools  marketing  seo  metrics  seomoz 
january 2010 by ohskylab
Fan Box - Facebook Developer Wiki
Info on the new(ish) embeddable Fan Box for Facebook Pages.
facebook  web  marketing  social  api  widgets 
november 2009 by ohskylab
:: DiscRevolt ::
"Provides digital distribution for artists, labels and organizations through custom download cards and personalized web platforms."
music  marketing  promotion  cards  mp3 
september 2009 by ohskylab
FizzKicks™ - Create Your Own Music Download Cards and Sell Songs, Videos & Albums Online.
Downloady music card thingummies. Still haven't found a way of getting them into the shrinkwrap without tremendous expense.
music  marketing  mp3  promotion  cards 
september 2009 by ohskylab
trendwatching.com's September 2009 Trend Briefing covering "TRANSPARENCY TRIUMPH"
"Reviewing is the new advertising."
trends  marketing  advertising  research  trendwatching  reviews 
september 2009 by ohskylab
COMMUNIQUÉ - Elegant & Easy Email Marketing
email  mailing  marketing 
august 2009 by ohskylab
Si Begg :: 24 Bit Error Collection
Si Begg's next release out for free. "Don't get me wrong I'm all for me making money out of my music. But as I say, i'm not exactly churning out platinum hit singles here. I'm thinking its more likely I'll make my money a) from possibly licensing the tracks to compilations b) PRS royalties from radio play etc c) maybe getting the tracks used in film and TV d) gig, remix and production work encouraged by generally raising my profile. All of which is more likely to happen the more people that get to hear and hopefully enjoy my music."
sibegg  music  audio  mp3  free  promotion  marketing  electronic 
july 2009 by ohskylab
THINGS MARKETING PEOPLE LOVE
It's funny because it's true.
marketing  culture  humour 
july 2009 by ohskylab
10 Weird Ways to Distribute Music | Epicenter | Wired.com
At no. 1, "Max Tundra’s Limited Edition Kosher Chicken Soup". Ah, Ben.
music  business  marketing  art  ideas  creative  daft 
july 2009 by ohskylab
ChannelAdvisor
Scene7 competitor
bb  marketing  advertising  ecommerce 
july 2009 by ohskylab
Twitter Promotion Done Right: #moonfruit
That's a matter of opinion. Horrible, horrible, horrible.
spam  social  marketing  twitter  hashtags 
july 2009 by ohskylab
My M&M's® - Personalized Chocolate Candy Messages
Custom M&M's. Feels like we've done the custom sweets to death already but you never know.
business  shopping  marketing  advertising  food  ecommerce  customization  chocolate 
june 2009 by ohskylab
The new rules of viral marketing - Brand Republic News - Brand Republic
"Marketers are responsible for any unsolicited marketing messages they send which do not comply with data protection rules. Guidance issued by the Information Commissioner's Office (ICO) stresses that the customer who passes a friend's details to the advertiser must confirm that they obtained the friend's consent. Marketers should check the friend is not already on a marketing suppression list and should tell customers that they will tell the friend how their contact details were obtained. If the friend objects having received the message, the marketer must rapidly suppress his contact details. "
marketing  advertising  spam  viral  law 
june 2009 by ohskylab
Mindshare Report - Executive Summary - Social Media Academy
I hate the word "mindshare".
social  marketing  web  presentations 
june 2009 by ohskylab
Trendrr - Track Compare Share
web  tools  social  marketing  statistics  trends  visualization  charts  graphs 
may 2009 by ohskylab
The Social Web Analytics eBook
web  social  marketing  pdf  ebooks 
may 2009 by ohskylab
The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting - Convince & Convert
Inexpensive, fast, viral, unmeasurable, optional.
social  marketing  advertising  strategy  web 
may 2009 by ohskylab
Launch a Business, Not a Side Project | Think Vitamin
"I’ve seen a lot of web apps launched recently which haven’t succeeded. They’re not failing miserably, and they’re not wild successes. They’re just kind of puttering along, sapping just enough resources to be a problem, but not succeeding enough to really take off. The majority of these apps were built by small web design firms or freelancers who bought into the dream without really understanding how much time it takes to make an app succeed."
business  marketing  startup  entrepreneurship  innovation 
may 2009 by ohskylab
Mike Arauz: A New Business Model for Digital Agencies
"What if your digital creative agency sold 100 little digital experiences instead of 1 big website?"
digital  marketing  advertising  via:dannero 
may 2009 by ohskylab
Topspin » Twitter Emerges as a Viable Direct Marketing Channel
"In the first day of release, Twitter lead the traffic drivers to the Jimmy Eat World site, with more than 22% of all traffic coming straight outta Twitterland. Twitter was third as a driver of revenue, though, driving just over 20% of all sales. Still, with the large number of people reached, and email a smaller percentage of total sales in this campaign than we see on average, it’s very reasonable to conclude that Twitter was a meaningful driver of incremental revenue."
music  promotion  marketing  twitter 
may 2009 by ohskylab
Forget MySpace: How To Build The Ultimate Website To Interact With Your Fans - MTT - Music Think Tank
web  music  marketing  promotion  wordpress  ecommerce  myspace 
may 2009 by ohskylab
Want Success on Digg? Think Choc Chip Cookies - ReadWriteWeb
Weird analogy but some useful points.
marketing  seo  metrics  social  web 
april 2009 by ohskylab
CoTweet™ - How business does Twitter
"Designed for businesses using Twitter to engage existing customers and attract new ones, CoTweet is a comprehensive Twitter business platform that supports both proactive marketing communication and response-driven customer support." Wow, way to make it sound really boring.
tools  business  social  marketing  collaboration  twitter 
april 2009 by ohskylab
Only Dead Fish: Marketing In A Meltdown
"People don't stop talking in a recession. So making your marketing dependent on a scarce resource - your advertising budget. Or making it more dependent on an abundant resource - your customers? You decide."
social  quotes  marketing  via:markrocky 
april 2009 by ohskylab
A Whole Lotta Nothing: This is how Social Media really works
"Maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all."
quotes  matthaughey  social  marketing  advertising  strategy  wordofmouth 
april 2009 by ohskylab
The End of the Music Album as The Organizing Principle - MTT - Music Think Tank
Gang of Four's Dave Allen on the album as arbitrary audio bundle. "Technically then, we can say that 1930 was the year that the organizing principle for the length of a popular music album was implemented, and with the advent of that organizing principle it is worth noting that musical artists had no control over the length of time their masterpiece would run; they were at the mercy of contemporary technology."
music  distribution  vinyl  marketing  recording 
april 2009 by ohskylab
The Local Search Ranking Factors: Ranking High in Google Maps and Yahoo Local
seo  local  geo  web  yahoo  google  marketing 
march 2009 by ohskylab
Music Glue - The band is the brand
music  mp3  marketing  promotion  distribution 
march 2009 by ohskylab
Rollo & Grady Interview // Terry McBride - Los Angeles Music Blog
"Digital had been seeping into our world for about three years and the Napster effect was apparent. Being a small company and working directly with artists, we could really hear and see what was starting to happen. It was a realization that fighting it wouldn’t work; understanding it and being able to grow it was what was going to work. It was a psychological shift for us."
music  business  marketing  nettwerk  interview 
march 2009 by ohskylab
exposure » News » Kingsmill opens a pop-up shop on Little Portland Street
"The pop-up store is offering the public the chance to sample the Kingsmill product range for breakfast every weekday between 8 - 11am until the 27th of February."
marketing  shopping  kingsmill  popupstore  retail  london  noho 
february 2009 by ohskylab
I, A Bee
"Those individuals carry at least one non-traditional title. To the advertising creative partnership that traditionally has teamed a copywriter and an art director, a third member must be added: the creative technologist."
via:russelldavies  marketing  advertising  technology  digital  creativity 
february 2009 by ohskylab
2009 - The Pull Music Paradigm Shift Emerges - MTT - Music Think Tank
Interesting, but sort of scary and wrong at the same time.
music  business  marketing  digital  discovery  mei 
january 2009 by ohskylab
How to: Build a Social Media Cheat Sheet for Any Topic - ReadWriteWeb
web  tools  social  marketing  cheatsheet  readwriteweb 
january 2009 by ohskylab
WHOPPER® SACRIFICE - Sacrifice 10 friends from Facebook for a free WHOPPER®
Clever. Evil.
social  marketing  advertising  promotion  facebook  viral 
january 2009 by ohskylab
Report: Apple Dominates the Mobile Web - ReadWriteWeb
"The latest data from AdMob, the world's largest mobile advertising marketplace, shows that Apple now dominates the mobile web in the U.S. with a 48% market share. This growth, interestingly enough, does not just come from the iPhone, but the iPod touch also saw a meteoric rise in usage during the last month."
web  mobile  marketing  statistics  apple  ipod  iphone 
january 2009 by ohskylab
How to launch a new product - The Jason Calacanis Weblog
"I will discuss the moment from when the product is completed, through the beta test, generating buzz, the press tour and launch."
marketing  launch  pr 
december 2008 by ohskylab
7 Marketing Lessons From Derek Sivers - Music Think Tank
music  business  marketing  cdbaby  dereksivers 
december 2008 by ohskylab
The 7 Must-Haves In Your Social Media Strategy | Marketing Profs Daily Fix Blog
web  social  marketing  strategy  via:askush 
december 2008 by ohskylab
MeasurementCamp - collaborating to make sense of measuring social media
social  marketing  collaboration  community  wiki  statistics  reference  metrics 
november 2008 by ohskylab
Profero - A Digital Marketing Agency - Creative Design, Media Buying, Web development, SEM, SEO
agencies  london  web  marketing  advertising  uk 
november 2008 by ohskylab
5 Lessons in Promoting Events Using Social Media (Back to Basics) — Climb to the Stars
Some dead handy tips here.
web  social  marketing  promotion  events 
november 2008 by ohskylab
Dropcards | Create your own digital download cards
Very glad someone is doing this. Looks like a good service, but quite pricey and doesn't help satisfying instant gratification urge with online sales.
design  music  advertising  marketing  distribution  cards 
october 2008 by ohskylab
citizensound - music strategy for brands, brand strategy for music
"An international music marketing collective offering sonic strategies for brands and their agencies, along with brand strategies for musicians, managers and labels."
music  uk  marketing  promotion  strategy 
october 2008 by ohskylab
10 Mistakes Bands and Musicians Make - Music Think Tank - Music Think Tank
Surprisingly good article.
music  promotion  marketing 
october 2008 by ohskylab
Xfm Uploaded
"Xfm's unsigned band network. Bands can create a homepage, upload songs, post gig info, build a gallery and receive a unique Xfm Uploaded web address. They might even get played on Xfm itself."
music  marketing  community  uk  xfm  promotion 
september 2008 by ohskylab
Clever Wario Land ad
Very smart.
via:shrinkwrapped  games  youtube  advertising  marketing  nintendo  wario 
september 2008 by ohskylab
Interview with James Penycate from brilliantlyDifferent | NYLVI - Your Place for Vinyl!
music  promotion  strategy  marketing 
september 2008 by ohskylab
True Confessions: The Little ARG That Failed
"ARGs are not grassroots. They are not about community, or word-of-mouth. They really are about saturating the market with brands in order to generate interest in something, just the way old-fashioned advertising is."
marketing  games  arg 
august 2008 by ohskylab
The law behind 'tell a friend' services | Viral marketing | OUT-LAW.COM
Interesting. Hadn't considered the possible legal implications of 'send to a friend' before.
legal  law  marketing  email  spam 
july 2008 by ohskylab
Learn the Art of Writing Search Engine Friendly URLs from Matt Cutts
"[Matt Cutts] generally uses descriptive titles for blog posts but his URLs are short, neatly written and use only relevant keywords."
marketing  search  seo  urls 
july 2008 by ohskylab
Brands on Flickr » didn’t see that coming
flickr  marketing  advertising  social  web 
july 2008 by ohskylab
The early days: How 37signals built buzz out of the gate - (37signals)
"When 37signals first started out, we didn’t make products. We did client work..."
marketing  37signals  manifesto  work 
july 2008 by ohskylab
Increase Web Site Conversion Rates with Multivariate Testing and Content Targeting | Optimost
"The pioneer in multivariable optimization, Optimost helps online marketers improve customer satisfaction, increase conversion rates, and maximize ROI."
optimization  analytics  marketing  testing  ecommerce  gu 
july 2008 by ohskylab
Scene7, Adobe - market leader in rich media for web, email & print
E-commerce rich media gubbins.
ecommerce  marketing  adobe  design  flash  media  gu  web 
july 2008 by ohskylab
Bazaarvoice™ Bazaarvoice, Inc. - Enterprise Social Commerce Solutions
"...combines leading social commerce technology with a team of dedicated pros who make it easy to turn your customer voice into serious business results."
ecommerce  marketing  social  shopping  gu  community  web 
july 2008 by ohskylab
Software Company Ditches AdWords for... Kiva? - ReadWriteWeb
Brilliant.
kiva  charity  giving  marketing  adwords  readwriteweb 
june 2008 by ohskylab
World's first internet balloon race
Orange balloon race competition by Poke.
poke  advertising  marketing  web  orange 
june 2008 by ohskylab
Seth's Blog: Why word of mouth doesn't happen
marketing  buzz  viral  psychology  branding 
may 2008 by ohskylab
Designing for the Social Web: The Usage Lifecycle - Bokardo
"The Usage Lifecycle describes how far a person has progressed in using your web application, helping to identify the hurdles someone needs to overcome to become regular, passionate users."
design  usability  web  social  marketing  ux 
may 2008 by ohskylab
Seth's Blog: Silly Traffic
"Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent."
marketing  traffic  sethgodin  attention  web  roi 
april 2008 by ohskylab
SEOmoz | The Beginner's Checklist for Small Business SEO
seo  marketing  web 
april 2008 by ohskylab
Kevin Kelly -- The Technium
"I have been researching new business models for artists working in the low end of the long tail. How can one make a living in a micro-niche? Is it even possible, particularly in this realm of no-cost copies?" Great, if dispiriting feedback from Robert Ri
business  music  marketing  longtail 
april 2008 by ohskylab
Tweeting for Companies 101 | ::HorsePigCow:: marketing uncommon
"The key to Twitter is the level of listening you do as well as talking. It is definitely supposed to be an interactive program. And, in fact, this is where you build the majority of your Whuffie (aka social capital)." Mixed feelings.
twitter  marketing  social  microblogging  strategy 
april 2008 by ohskylab
Music fans prefer Wikipedia to MySpace | Technology | Internet | Reuters
"While artists and their handlers devote massive attention to the Web site and MySpace, the Wikipedia page is often overlooked. Recent data suggests they may want to reconsider their priorities."
music  myspace  wikipedia  marketing  trends 
march 2008 by ohskylab
Think Different: Maybe the Web's Not a Place to Stick Your Ads - Advertising Age - Digital
"Functionality, utility [...] brings a different level of engagement from consumers [...] Because it helps [people] to get something done, they come to them with a different mindset than they do marketing communications that interrupts, whether a TV comme
advertising  marketing  trends  content 
march 2008 by ohskylab
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