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ohskylab + advertising   158

Adactio: Journal—Getting ahead in advertising
"I realise that in pointing out that advertising is fundamentally shit, I’m not being very helpful and I’m not exactly offering much in the way of solutions or alternatives. But I rail against the idea that we need to accept intrusive online advertising just because “that’s the way things have always been.” There are many constructs—advertising, copyright—that we treat as if they are immutable laws of nature when in fact they may be outmoded business concepts more suited to the last century (if they ever really worked at all)."
advertising  from instapaper
february 2012 by ohskylab
Five Years After Banning Outdoor Ads, Brazil's Largest City Is More Vibrant Than Ever
advertising  from instapaper
december 2011 by ohskylab
Responsive Advertising| Mark Boulton
Responsive + advertising sounds like it'll be a horrible car crash.
web  responsive  advertising  banners  comms  from instapaper
november 2011 by ohskylab
Advertising is a poison that demeans even love – and we're hooked on it | George Monbiot | Comment is free | The Guardian
advertising  culture  from instapaper
october 2011 by ohskylab
img class from nowhere | CodeIgniter Forums
A reminder to myself to avoid the string "ad" in classes if your development browser runs AdBlock or a variant. Doh.
firefox  foobarbazdummy  advertising  development  ads  css  adblock  from delicious
april 2011 by ohskylab
Creative Review - Advertising, design and morality
"Can you work in advertising and be a moral person? Philosopher AC Grayling answers the big questions". Swill.
advertising  morality  creativereview  acgrayling  from delicious
february 2011 by ohskylab
adaptive path » blog » Peter Merholz » The Pernicious Effects of Advertising and Marketing Agencies Trying To Deliver User Experience Design
Ranting, some purpose.
ux  rant  adaptivepath  advertising  branding  ethics 
november 2010 by ohskylab
New Music Strategies: Myspace – now with glitter
"That message again, just so we’re clear – now every frickin’ band on the planet is making money for the major record labels. [...] The fact remains that in order to be fixed, the whole Myspace architecture has to be rebuilt from scratch, and they’re not going to do that. [...] My expectations were very low, and they have not been raised but confirmed. My account is closed. Tom is not my friend."
myspace  music  bandcamp  advertising 
october 2010 by ohskylab
Redefining talent within the advertising agency « Mike Parsons
"The future stars of advertising will be the consultants, craftsmen and traders." Pronouncement.
advertising  innovation  production  marketing 
october 2010 by ohskylab
shots - The world's most creative advertising, TV commercials, music videos, short films and animation - Home
advertising  film  tv  directors  reference  marketing  photography  music  magazine  directory 
september 2010 by ohskylab
words to strategize by / what consumes me, bud caddell
"Basically, if your idea ends with “and then we drive traffic to it,” you’ve failed."
advertising  marketing  planning  quotes  digital 
september 2010 by ohskylab
BBC - Adam Curtis Blog: MADISON AVENUE
"In Mad Men we watch a group of people who live in a prosperous society that offers happiness and order like never before in history and yet are full of anxiety and unease. They feel there is something more, something beyond. And they feel stuck. I think we are fascinated because we have a lurking feeling that we are living in a very similar time. A time that, despite all the great forces of history whirling around in the world outside, somehow feels stuck."
advertising  bbc  adamcurtis  culture  marketing  psychology  consumerism  madmen 
september 2010 by ohskylab
Sell! Sell! - Hello there!
advertising  agencies  design  london  portfolio  via:ihart 
august 2010 by ohskylab
Leagas Delaney - London
agencies  advertising  london 
august 2010 by ohskylab
YouTube - Re: @Starbucks | Old Spice
Still laughing at the videos from last night, best way to keep warm
advertising  oldspice  from twitter_favs
july 2010 by ohskylab
Tinkering in London » Blog Archive » Into the Marketing Maelstrom
"It seems in Marketing, the world of Digital still consists largely of people who’ve not yet twigged that ‘Digital’ means more than “…on the web” or “…on your mobile”. Conceptually, there’s still a divide separating the Digital from the Physical. Forward-looking brands and agencies are onto this."
marketing  uk  advertising  internetofthings 
july 2010 by ohskylab
Facebook | Advertising
advertising  facebook  marketing  tools  social 
june 2010 by ohskylab
6 Tips for Running Promotions Within Facebook’s Guidelines
The big one is basically spend at least $10,000 on Facebook advertising in order to get an account manager in order to get approval.
facebook  advertising  marketing  guidelines  promotion 
june 2010 by ohskylab
Grand Union sells for £15m as Jaimes Leggett quits for Ogilvy - advertising news - Campaign
"Grand Union, the full-service digital advertising agency, has completed its sale to the digital network FullSIX in a deal estimated to be worth £15 million."
gu  stalking  friends  agencies  business  advertising  grandunion  fullsix 
april 2010 by ohskylab
Anomaly | New York City | London
advertising  agencies  london  nyc 
april 2010 by ohskylab
YouTube Blog: Broadcast Yourself
"For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately "roughed up" the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko's to upload clips from computers that couldn't be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users."
youtube  viacom  advertising  ip  law  marketing  video  web  copyright  google  dmca  hypocrisy 
march 2010 by ohskylab
If This Is A Blog Then What's Christmas?: There Are Enough Hours In The Day
"Occasionally I get asked how I have time to write a blog, a book and whatever ads need doing on a particular day. The short answer is that I just get up and, at some point, do them all."
time  advertising 
february 2010 by ohskylab
The monetization paradox (or why Google is not my friend) - Charlie's Diary
"What I really need is some kind of subscription model that makes the disintermediating depradations of Google strictly irrelevant. So this leads me to ask what new business models exist that I can monetize and that aren't going to (a) be devalued by Google, (b) undercut by infinite free bandwidth, or (c) require an old dog to learn new skills (like cat-emulation, or screenwriting)?"
business  advertising  google  books  money  content  economics  newspapers  publishing  charliestross 
january 2010 by ohskylab
Visual Website Optimizer - Hassle-free A/B, Split and Multivariate Testing
web  tools  advertising  optimization  analytics  multivariate  ab  testing 
december 2009 by ohskylab
8 Lessons From the Creativity and Technology Conference - Advertising Age - Digital
"Bring tech-heads into creative conversations early to color communication ideas with what's possible in web development." But don't call them tech-heads.
business  advertising  technology  digital  creativity  planning  adage 
november 2009 by ohskylab
Give me ad-free conversations, or give me death (please RT)
"Human conversation is the last area of communication to hold out against the relentless march of commercialisation and it’s our duty, as humans, to make sure it stays that way. So, screw consensus. And shame on me for starting to lean towards it yesterday. Give me ad-free conversation, or give me death."
advertising  twitter  spam  conversation 
november 2009 by ohskylab
Chris Heathcote: anti-mega: all watched over by screens of loving grace
"On Saturday, a new urban advertising screen was turned on in London. This one’s a little different to the norm though: it’s 176m above the ground, 60m wide and 5m tall. Oh, and it wraps around the BT Tower."
london  advertising  screens  lighting 
november 2009 by ohskylab
Why Digital Agencies Aren't Ready to Lead - Advertising Age - DigitalNext
"If digital agencies excel at exploration, traditional agencies thrive on exploitation." No comment.
advertising  digital 
november 2009 by ohskylab
Chris Heathcote: anti-mega: screens in context
"Whilst the advertising industry has one of the longest histories of trying to understand interaction, it’s a very different set of tools that digitalness brings; ones that designers at the coal face of web and mobile encounter every day. Everything can be considered in context, be timely, reactive, and data-driven. I’m going to try to outline some dimensions to think about, with some incredibly quick, simple, off the cuff dumb ideas (All brands are impersonated. Badly.) that hopefully push the advertising into being more useful or interesting."
design  advertising  environment  spam  urban  interaction  ubicomp 
october 2009 by ohskylab
trendwatching.com's September 2009 Trend Briefing covering "TRANSPARENCY TRIUMPH"
"Reviewing is the new advertising."
trends  marketing  advertising  research  trendwatching  reviews 
september 2009 by ohskylab
YouTube - Ad Specs
Youtube specs and, more usefully, guidelines for creating a brand channel (in case one should ever be so unlucky to have to do such a thing).
youtube  advertising  web  video  development 
august 2009 by ohskylab
10 things to do for digital agencies « digicynic
Most of which are fairly obvious. Still, useful to point at.
via:nickandjess  business  advertising  agencies  digital 
july 2009 by ohskylab
ChannelAdvisor
Scene7 competitor
bb  marketing  advertising  ecommerce 
july 2009 by ohskylab
Disruption versus Usability: has UXD become TOO good? « BBH Labs
Missing. The. Point.
design  usability  advertising  ux  digital  internet  flow  web 
july 2009 by ohskylab
area/code
"Area/Code takes advantage of today's environment of pervasive technologies and overlapping media to create new kinds of entertainment."
agency  design  software  mobile  advertising  games  gaming  gps  arg  geo  interaction  participation  agencies 
july 2009 by ohskylab
The Prototype Experience : the new Facebook Connect Interactive Experience for the new game by Activision: Prototype | Down the Rabbit Hole
facebookconnect  advertising  facebook  development  flash  actionscript 
july 2009 by ohskylab
The Prototype Experience
web  social  advertising  flash  games  viral  advergame  facebookconnect  facebook 
july 2009 by ohskylab
Gary vs Cannes - crackunit.com
"I should have known better than to get drawn into a conversation about awards. It’s a trap. It’s a mugs’ game. But awards are addictive. It’s the closest most of us get to a pat on the head from mum and dad. Teacher’s not handing out gold stars any more. But the feeling of acceptance and recognition that creative people feel from awards isn’t far off. It’s hard to ignore their shiny allure. And of course we crow about them loudly when we win. But we know that’s wrong. It should all be about the satisfaction that we get from making brilliant things. And the impact they have on real people. And clients."
crackunit  advertising  awards  quotes  making 
july 2009 by ohskylab
My M&M's® - Personalized Chocolate Candy Messages
Custom M&M's. Feels like we've done the custom sweets to death already but you never know.
business  shopping  marketing  advertising  food  ecommerce  customization  chocolate 
june 2009 by ohskylab
ODD :: creative and design agency :: +44 (0)20 7490 7900
design  london  uk  advertising  agencies 
june 2009 by ohskylab
The new rules of viral marketing - Brand Republic News - Brand Republic
"Marketers are responsible for any unsolicited marketing messages they send which do not comply with data protection rules. Guidance issued by the Information Commissioner's Office (ICO) stresses that the customer who passes a friend's details to the advertiser must confirm that they obtained the friend's consent. Marketers should check the friend is not already on a marketing suppression list and should tell customers that they will tell the friend how their contact details were obtained. If the friend objects having received the message, the marketer must rapidly suppress his contact details. "
marketing  advertising  spam  viral  law 
june 2009 by ohskylab
Report Paints a Painful View of Ad Agencies « FUEL LINES Fueling Ad Agency New Business Through Social Media
"Forrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections." What, really?
advertising  strategy  agencies  business  social  community  via:eldret_99 
june 2009 by ohskylab
Best Buy: A social media case study / we are social
social  advertising  bestbuy  analysis  web 
may 2009 by ohskylab
The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting - Convince & Convert
Inexpensive, fast, viral, unmeasurable, optional.
social  marketing  advertising  strategy  web 
may 2009 by ohskylab
RUBBERDUCKZILLA!
Oasis AR microsite with a retrogaming feel from Poke/The Flippers.
top  games  retro  advertising  campaign  theflippers  poke  ar  augmentedreality 
may 2009 by ohskylab
Mike Arauz: A New Business Model for Digital Agencies
"What if your digital creative agency sold 100 little digital experiences instead of 1 big website?"
digital  marketing  advertising  via:dannero 
may 2009 by ohskylab
A New (Full-Page) Look for Online Ads
"Back in February at the Interactive Advertising Bureau's annual meeting, Payne delivered a speech urging the industry to adopt bigger, bolder creative and to be less sensitive to user experience." Well gee, that's just what the doctor ordered.
advertising  ux  fail  via:gilest 
may 2009 by ohskylab
A Whole Lotta Nothing: This is how Social Media really works
"Maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all."
quotes  matthaughey  social  marketing  advertising  strategy  wordofmouth 
april 2009 by ohskylab
Boards >> The Natural Selection of Interestingness
"Despite early hype, viral films are still few and far between. Why? Where is viral now, how has it evolved, and what's the future for disseminating online content?"
advertising  viral  interesting  web  via:rowanrosser 
march 2009 by ohskylab
The music social network problem - A Song A Day
"The relationship between musicians and the people who make music websites is slightly broken. The problem is that anyone developing a new service for bands has to make money to keep the project afloat - and that means pulling in enough eyeballs to sell advertising on the site. The best way to get people to stick around to click on some ads? Make them invest time and energy in creating a profile, and encourage them to continually update it."
music  web  social  advertising  last.fm  bandcamp 
march 2009 by ohskylab
I, A Bee
"Those individuals carry at least one non-traditional title. To the advertising creative partnership that traditionally has teamed a copywriter and an art director, a third member must be added: the creative technologist."
via:russelldavies  marketing  advertising  technology  digital  creativity 
february 2009 by ohskylab
Bluetooth message saves scousers' livers • The Register
"Unlike previous campaigns, which required those carousing to have Bluetooth devices enabled and receptive, the Liverpool campaign used adverts projected onto walls and buildings around the city centre to encourage drinkers to turn on their Bluetooth connectivity"
bluetooth  mobile  advertising  ubicomp 
february 2009 by ohskylab
FT.com / UK / Business - Social networks threaten advertising growth
"The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter."
advertising  social  community  trends  innovation 
january 2009 by ohskylab
Made By Many
web  london  advertising  agencies  strategy 
january 2009 by ohskylab
Albion - Integrated Communications Planning and Creative Agency
london  uk  advertising  agencies  digital 
january 2009 by ohskylab
WHOPPER® SACRIFICE - Sacrifice 10 friends from Facebook for a free WHOPPER®
Clever. Evil.
social  marketing  advertising  promotion  facebook  viral 
january 2009 by ohskylab
Jeff Price: From MTV to YouTube: When the Net Pays Everyone But the Musician
"When media giants fight over music, you know it has to be valuable. Looking, listening and occasionally buying a "good" song drives revenue, tremendous web traffic and generates big advertising dollars." Great article (with a pitch for TuneCore's new model thrown in at the end).
music  tunecore  mtv  advertising  royalties  targetting  trends 
january 2009 by ohskylab
Contemplating the Consumerist sale and the adpocalypse
"What advertisers buy when they purchase a magazine or TV ad is slice of the attention of some subset of that media object's audience [...] A web page, in contrast, is typically festooned with hyperlinked visual objects that fall all over themselves in competing to take you elsewhere immediately once you're done consuming whatever it is that you came to that page for."
attention  advertising  online  business  trends  web 
january 2009 by ohskylab
Profero - A Digital Marketing Agency - Creative Design, Media Buying, Web development, SEM, SEO
agencies  london  web  marketing  advertising  uk 
november 2008 by ohskylab
The future of digital agencies « The Dictionary of Specific Generalities
via:askush  advertising  strategy  digital 
november 2008 by ohskylab
Dropcards | Create your own digital download cards
Very glad someone is doing this. Looks like a good service, but quite pricey and doesn't help satisfying instant gratification urge with online sales.
design  music  advertising  marketing  distribution  cards 
october 2008 by ohskylab
What's that Space Cowboy? Last.fm Adds Lyrics - ReadWriteWeb
Seems to be US-only for now. Wonder if labels/artists will be able to add their own lyrics through MusicManager?
advertising  lyrics  last.fm 
october 2008 by ohskylab
Clever Wario Land ad
Very smart.
via:shrinkwrapped  games  youtube  advertising  marketing  nintendo  wario 
september 2008 by ohskylab
Bandcamp
Looks nice. "Bandcamp isn’t Yet Another Place to Put Your Music. We power a site that’s yours. So instead of our logo plastered between banner ads for Sexy Singles Chat, your fans see your design, your music, your name, your URL."
web  music  ideahorde  audio  advertising 
september 2008 by ohskylab
Google CEO Schmidt: ‘We Can Make More Money In Mobile Than We Do On The Desktop’; Android This Year | mocoNews.net
Beep beep.
mobile  advertising  google  trends 
august 2008 by ohskylab
Google Mobile Ads
mobile  advertising  google 
august 2008 by ohskylab
russell davies: draping the city in data and dodging augmented urban spam
"It's like the way advertising ended up all over the web - it seemed a pain-free option and a way to get things paid for. But if we want to provide people with all this information all over the city do we want to do it the same way?"
design  advertising  urban  cities  informatics 
august 2008 by ohskylab
TechCrunch UK » Blog Archive » Dear Agencies, it’s time to join the start-up party
"One of the biggest problems in the UK, and I would say Ireland as well, is that digital or ‘new media’ agencies only ever decide to incorporate new Web apps or social networks into their thinking when they bubble up from Silicon Valley or elsewhere. Few ever think to jump in and create a few apps themselves."
advertising  web  work 
august 2008 by ohskylab
Communities Dominate Brands: When there is a mobile phone for half the planet: Understanding the biggest technology
"As of November 2007 there were 3.3 billion mobile phone subscriptions around the world. At 6.6 billion people globally, yes, there is a mobile phone subscription for half of the planet. But that is not really the whole story. So lets delve deeper into these numbers."
mobile  advertising  statistics  trends  demographics  research 
august 2008 by ohskylab
Scamp: Tuesday Tip No.59 - How To Freelance
"Thanks to the wonderful credit crunch, many of you are about to become freelancers (ie fired). I have freelanced before (and am likely to be doing so again) so allow me to enlighten you as to what to expect."
freelancing  work  advertising  humour 
august 2008 by ohskylab
2D Sense
QR and other 2D code recognition for iphone
iphone  mobile  qr  lbs  advertising 
july 2008 by ohskylab
Revamped Last.fm boasts 'smartest' ads on the web - Times Online
"Last.fm, which announces a major relaunch today, will start showing advertising that can tap into the community features of the site, making adverts more engaging, the site said."
advertising  last.fm  music 
july 2008 by ohskylab
Brands on Flickr » didn’t see that coming
flickr  marketing  advertising  social  web 
july 2008 by ohskylab
HUB100 - Production/Library Music information
music  audio  advertising  tv 
july 2008 by ohskylab
Lo Recordings Music Licensing
Lo Recordings' production/library music site.
advertising  audio  mp3  library  music 
july 2008 by ohskylab
Baynote: The Collective Intelligence Platform
"On-demand recommendations and social search for websites."
search  optimization  advertising  gu  web 
july 2008 by ohskylab
Web Access Centre Blog :: Accessible banner adverts
"Some of the guidelines [the RNIB] work to in-house when commissioning accessible advertising."
advertising  accessibility  banners  rnib 
june 2008 by ohskylab
World's first internet balloon race
Orange balloon race competition by Poke.
poke  advertising  marketing  web  orange 
june 2008 by ohskylab
Report: Slowing Economy Finally Catches Up to Online Ads - ReadWriteWeb
"A new report out today appears to confirm that a broad economic slowdown in the United States is starting to negatively effect the online ad industry."
advertising  web  statistics  readwriteweb  economics 
may 2008 by ohskylab
The Next Creative Revolution | Creativity Online
"Instead of spending his time shoving a square-peg concept into a round-hole medium, web guy should look to his own patron saint, Marshall McLuhan."
advertising  creativity  digital 
april 2008 by ohskylab
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