Trust - which must be respected and never put at risk;
Dialog - is the way to establish a truly trustful relationship;
Personal Contact - the richest experience, not matched by any media or technology;
Transparency - the mean to maintain a sustainable community;
Diversity - people have many interests, but if you need a label, label yourself as a human;
Self-organization - leaders emerge, but there should be no owners;
Example - that's how you must teach, live and learn;
Consistency - things take time, intensity is not always the answer;
Give, give, give! - you'll be impressed by how fast things will come back;
Do it! - as simple as you can, just what is essential to pass it forward.

Metrics are spotty. Context—with the near non-existence of tracking mechanisms like cookies—is hard to quantify