A brand monitoring tool with a black or white outlook. (Everything either rocks or sucks).

Interesting piece from RWW on the ill fate of enterprise RSS software houses. Although I disagree that enterprise software trumps personal reader accounts like Greader/Bloglines, I do think all organisations need to be looking at an enterprise approach to *education* about RSS. It's been criminally under-used in every place I've worked.

Another social media search tool. Not quite as good as the Social Media Firehose (because there's no free RSS) - but great for quick searches.

Bookmarked this principally for the "listening" list - something I seem to be doing a lot of work on lately.