A brand monitoring tool with a black or white outlook. (Everything either rocks or sucks).

Interesting piece from RWW on the ill fate of enterprise RSS software houses. Although I disagree that enterprise software trumps personal reader accounts like Greader/Bloglines, I do think all organisations need to be looking at an enterprise approach to *education* about RSS. It's been criminally under-used in every place I've worked.

Another social media search tool. Not quite as good as the Social Media Firehose (because there's no free RSS) - but great for quick searches.

Another pretty good round-up of measurement tools for social media. MeasurementCamp itself might be worth getting involved with.

Mashup tool to make widgets, feeds, facebook applications and more.

Need to trim a feed down to just the stuff you want? This will do it. Hat tip: Steph Gray (in a great geeky conversation on the train back from Peterborough)

"Your favorite site doesn't provide news feeds? This free online service converts any web page to an RSS feed on the fly." No, really.

Social network finder