iPhone camera mount for usability testing.

Sounds like a great idea. I'll, uh … get right on that.

«Google Website Optimizer, a powerful tool that allows website owners to split traffic and test the effectiveness and conversion rates for an array of variables, has traditionally required a lot of back-and-forth between any given site and the Website Optimizer interface. With the release of a new API, announced today, Google is allowing site owners to conduct multivariate and A/B testing from their own platforms. Part of Google Analytics, Google Website Optimizer (GWO) is a free tool that "handles splitting a website's traffic, serving different variations and crunching the numbers to find statistical significance."»