"Consultants can help you accomplish in lot, usually in less time than it would take you to do it internally. While the instititution may pay a premium, sometimes that’s the best way to get the work done quickly."

"The purpose of the site is to tell a story or to generate some sort of action. And if the user notices the site, not the story, you've lost."

"Apple started instead with the idea of a general-purpose pocket-sized networked computer. It no more has a single main purpose than a desktop PC has a single main purpose. Telephony is simply one feature among many, whereas on most other phones, the features are attached to the side of the telephone."

Every project has unique requirements. Those requirements must drive the product. Don't make cookie-cutter websites.

Why Zappos is so awesome

"The economic downturn is affecting everybody and even at Headscape we have noticed the budgets of clients shrinking. With less money to spend how can you maximise the return on your investment?"

"Copying skips understanding. Understanding is how you grow. You have to understand why something works or why something is how it is. When you copy it, you miss that. You just repurpose the last layer instead of understanding all the layers underneath."