«We, the people who design software, must keep in mind that we are not designing for an art gallery. Simply creating beautiful things is just not good enough. We are designing products that will be used by humans who want to reach specific goals. We can’t just make stuff up and hope that it’s good enough. We need to do usability tests, we need to make sure our products are accessible, we need to make sure users can actually reach their goals. Statistical analysis is just one of the tools at our disposal.»