Useful info in changing URL schemes mid-stream.

"So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all."

"Laconica, the Canadian company offering the most popular Open Source alternative to Twitter, announced plans today to begin selling subscriptions to hosted microblogging installations for businesses. The default address of these new sites will be yourname.status.net. We suspect that this could be a very big deal."

"Part of the reason for this increased spending is thanks to the low cost of social media tools. Compared with larger expenditures like that of advertising for example, social media requires much less investment. In fact, three-quarters of those surveyed who knew their budgets said they allowed for $100,000 or less for social media tools over a 12-month period."

"The traditional marketing funnel is broken. You can’t just throw a bunch of money at an advertising campaign and have that turn into customers. At least not to the levels you could when there were just three channels or four channels of communication. The web and social media has changed all that. So rather than waiting for customers to come to you, you have to go to them and engage with them in the same way they engage with each other."

Building a community requires hard decisions and constant attention.

Twitter for businesses. I can see a lot of value here.

I'll need to look into this now that I'm signed up for the StackOverflow Beta.

What's our tag line for GOPSF? The place you go to see Penn State Football videos.

So, this is useful after all.