Marketing advice from Eric Karjaluoto. In short, be real.

"Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year."

«It seems to me that this is the perfect opportunity to be a statesman. This is when you earn the right to be seen as a trusted advisor, not a self-interested shill. Two months or two years from now, when you interact with that person or organization again, we'll remember that you were the one who spoke up on behalf of the competition, the one who helped us find a better fit, the clearly disinterested advisor who helped us choose between the two remaining good choices.»

«That's why even the hardest of hard-core programmers should be paying attention to people like Seth Godin. Steve was referring to marketing in the broader, more timeless sense of getting other people interested in your ideas.»

«This is why I don't have a podcast, a video channel, any activity to speak of on Facebook. It's why I don't use Twitter or travel the country visiting bookstores. There are many places to be, and it's tempting to act like those non-profits and race after the next one. But it doesn't work.»

«Whatever you’re doing to market your company, I ask you to press “pause.” As I noted earlier, it’s beautiful out there today. Go for an espresso—perhaps even treat yourself to a double-shot. Lean back in your chair and ask yourself if you’re actually saying something that people care about. If not, I ask you to start looking for a wave. You never know; you might just find some gnarly surf out there.»

"The invasion of design has begun, fueled by an army of talented newcomers and low-cost offshore services. This new breed trades methodology for mimicry and by doing so radically undercuts pricing, sometimes even working for free. Like it or not, supply and demand in the design industry is undergoing upheaval. Worse yet, for design buyers it’s getting harder to differentiate between good and bad design."

"Short version: Don't be selfish. You're not in charge. Make promises and keep them. It's like dating. It's an asset, it's expensive and it's worth it."

"You have to make your site memorable. Your site has to speak clearly. Otherwise it may just end up as a web monument awaiting for another beautiful site to take its place."

"If you need to be manipulative or non-transparent to make a buck, time to rethink the plan."

"With titanic battles happening nowadays over new business, it's crucial that you craft great proposals to win life-sustaining projects."

"Whenever a trade association raises the barricades and tries to lobby their way into maintaining the status quo, they are doing their members a disservice. Instead of spending time and insight and effort reinventing what they do and organizing for a better future, the members are lulled into a sense of security that somehow, somehow, the future will be just like today."

"The traditional marketing funnel is broken. You can’t just throw a bunch of money at an advertising campaign and have that turn into customers. At least not to the levels you could when there were just three channels or four channels of communication. The web and social media has changed all that. So rather than waiting for customers to come to you, you have to go to them and engage with them in the same way they engage with each other."

"So as attention starts to dry up, website owners need to start looking at plugging the holes in their system or risk losing out on business. After all it’s been known for a long time in marketing circles that it’s much cheaper to keep existing customers than it is to find new ones."

Sometimes you just need to say what it does.

Gruber with fantastic "Get a Mac" commercial analysis.