"For many people in the web design industry, design projects have a specific start and end date. The end date specifies when the design (the mockups, code, or custom CMS) will be delivered. After the end date, the engagement is over and both parties move on. This way of working grew out of the print industry and as creative folks migrated over to doing more business on the Web they’ve brought this methodology with them. And it makes sense for print…once the print version is printed there isn’t much left to do except work on something else."

"The fastest way to improve your interface is to improve your copy-writing."