nathanperetic + advertising   4

Taking a stand against American Apparel
«Unfortunately, American Apparel feels it’s not enough to merely make a quality tee that fits well. In the past year or so they’ve substantially broadened their product line and have resorted to advertising that is suggestive at best and explicit at worst.»
article  CameronMoll  advertising 
november 2009 by nathanperetic
Hanging Tough
When difficult economic times hit, most companies batten down the hatches. Smart companies spend more...and for Kellogg in the Great Depression (and Hyundai today), the bet often pays off.
Bookmarks  Economy  advertising  article  newyorker 
april 2009 by nathanperetic
The problem with AdSense
"For as much as I make fun of them, I’m in fact a believer in online ads. They’re largely a mess right now, but this will change. In contemplating the future, three factors need to be considered: First, AdSense has completely buggered the market. Second, the death of mainstream media will create a vacuum of content. Third, this shortcoming will result in real revenue for quality content providers, regardless of delivery device."
Bookmarks  business  google  advertising  ideasonideas  EricKarjaluoto 
march 2009 by nathanperetic
How did the web lose faith in charging for stuff?
"A simpler world where most people, even on the web, will live from direct customers."
Bookmarks  article  business  37signals  advertising 
march 2009 by nathanperetic

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