«Just stop treating the live broadcast as being sacred: it is merely one showing after the content has been made available. Instead, provide your own episode downloads at the same time as the TV broadcast. Make it attractive with additional extras for your hungry audience, like director commentary or deleted scenes. By all means offer a free ad-supported plan like Hulu for those who don't mind having their shows and brains invaded by rabid commercialism.»

"Think about it: we find ourselves in a world where, somehow, web designers are still making a living. They produce a product which consists entirely of unencrypted HTML, CSS and images, made available via a simple HTTP request. Ripping and hotlinking of design is frowned upon, and mostly limited to amateur users who use free services like Blogger and MySpace. Plus, we all know that often pirates are the kind of people who would not pay if the ripped material was not available for free, so there is very little actual revenue being lost here."