nathanperetic + sethgodin 11
How to be a great client
december 2009 by nathanperetic
Seth nails it, as usual.
article
SethGodin
business
innovation
december 2009 by nathanperetic
Take what you can get (?)
november 2009 by nathanperetic
«But, and it's a huge but, you define yourself by the work you do, and perhaps you need to redefine what you're willing to take and where you're looking for it.»
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article
SethGodin
business
november 2009 by nathanperetic
How to lose
october 2009 by nathanperetic
«It seems to me that this is the perfect opportunity to be a statesman. This is when you earn the right to be seen as a trusted advisor, not a self-interested shill. Two months or two years from now, when you interact with that person or organization again, we'll remember that you were the one who spoke up on behalf of the competition, the one who helped us find a better fit, the clearly disinterested advisor who helped us choose between the two remaining good choices.»
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article
SethGodin
marketing
october 2009 by nathanperetic
The sad truth about marketing shortcuts
october 2009 by nathanperetic
«This is why I don't have a podcast, a video channel, any activity to speak of on Facebook. It's why I don't use Twitter or travel the country visiting bookstores. There are many places to be, and it's tempting to act like those non-profits and race after the next one. But it doesn't work.»
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SethGodin
marketing
october 2009 by nathanperetic
Ten years of Permission Marketing
may 2009 by nathanperetic
"Short version: Don't be selfish. You're not in charge. Make promises and keep them. It's like dating. It's an asset, it's expensive and it's worth it."
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SethGodin
marketing
business
article
may 2009 by nathanperetic
Reinventing the conference call
april 2009 by nathanperetic
"When you put text chat in parallel with a voice conference call, magical things happen."
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SethGodin
article
communication
april 2009 by nathanperetic
The first question every web site designer must ask
april 2009 by nathanperetic
"The purpose of the site is to tell a story or to generate some sort of action. And if the user notices the site, not the story, you've lost."
Bookmarks
SethGodin
article
design
strategy
april 2009 by nathanperetic
The high road and the low road
march 2009 by nathanperetic
"If you need to be manipulative or non-transparent to make a buck, time to rethink the plan."
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SethGodin
marketing
article
march 2009 by nathanperetic
Three kinds of meetings
march 2009 by nathanperetic
"Confused meeting types are the number one source of meeting ennui."
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business
SethGodin
management
march 2009 by nathanperetic
Beware of trade guilds maintaining the status quo
march 2009 by nathanperetic
"Whenever a trade association raises the barricades and tries to lobby their way into maintaining the status quo, they are doing their members a disservice. Instead of spending time and insight and effort reinventing what they do and organizing for a better future, the members are lulled into a sense of security that somehow, somehow, the future will be just like today."
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article
business
marketing
SethGodin
march 2009 by nathanperetic
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