nathanperetic + sethgodin   11

Take what you can get (?)
«But, and it's a huge but, you define yourself by the work you do, and perhaps you need to redefine what you're willing to take and where you're looking for it.»
Bookmarks  article  SethGodin  business 
november 2009 by nathanperetic
How to lose
«It seems to me that this is the perfect opportunity to be a statesman. This is when you earn the right to be seen as a trusted advisor, not a self-interested shill. Two months or two years from now, when you interact with that person or organization again, we'll remember that you were the one who spoke up on behalf of the competition, the one who helped us find a better fit, the clearly disinterested advisor who helped us choose between the two remaining good choices.»
Bookmarks  article  SethGodin  marketing 
october 2009 by nathanperetic
The sad truth about marketing shortcuts
«This is why I don't have a podcast, a video channel, any activity to speak of on Facebook. It's why I don't use Twitter or travel the country visiting bookstores. There are many places to be, and it's tempting to act like those non-profits and race after the next one. But it doesn't work.»
Bookmarks  SethGodin  marketing 
october 2009 by nathanperetic
Ten years of Permission Marketing
"Short version: Don't be selfish. You're not in charge. Make promises and keep them. It's like dating. It's an asset, it's expensive and it's worth it."
Bookmarks  SethGodin  marketing  business  article 
may 2009 by nathanperetic
Reinventing the conference call
"When you put text chat in parallel with a voice conference call, magical things happen."
Bookmarks  SethGodin  article  communication 
april 2009 by nathanperetic
The first question every web site designer must ask
"The purpose of the site is to tell a story or to generate some sort of action. And if the user notices the site, not the story, you've lost."
Bookmarks  SethGodin  article  design  strategy 
april 2009 by nathanperetic
The high road and the low road
"If you need to be manipulative or non-transparent to make a buck, time to rethink the plan."
Bookmarks  SethGodin  marketing  article 
march 2009 by nathanperetic
Three kinds of meetings
"Confused meeting types are the number one source of meeting ennui."
Bookmarks  business  SethGodin  management 
march 2009 by nathanperetic
Beware of trade guilds maintaining the status quo
"Whenever a trade association raises the barricades and tries to lobby their way into maintaining the status quo, they are doing their members a disservice. Instead of spending time and insight and effort reinventing what they do and organizing for a better future, the members are lulled into a sense of security that somehow, somehow, the future will be just like today."
Bookmarks  article  business  marketing  SethGodin 
march 2009 by nathanperetic

Copy this bookmark:



description:


tags: