«Identity will be one of the defining themes in the next five years of the Web.»

"I generally keep my phone on vibrate; it’s less intrusive that way. Given a name, it’s not difficult to deduce its basic constituent phonemes (every text-to-speech program does it). Here’s the thought, have the vibrator buzz out the phonemes of the caller’s name. The name Alexis, would be “br br brrr” and Jenny would be “Brr brr”, and Dan would be “bRrr. Imagine it as the sound of trying to say someone’s name without opening your mouth, complete with pitch and loudness modulation (which can be controlled with vibration speed and strength)."

Innovating the typical browser user experience in full-view -- again.

"The two most important factors that influences how much we remember liking an experience are (1) it’s largest extreme and (2) how it ends. It’s called the peak-end algorithm. It’s why if a concert gets off to a rocky twenty-minute start but ends strong you’ll leave happy, whereas if it starts strong but has a bad final ten minutes you’ll leave disappointed."