"Somebody contacts you out of the blue, possibly through a friend or from an advert you posted on a dating site, interested in meeting up for a drink and possibly more. They like what they’ve seen so far, but before telling you about themselves, they want a little more information. It’s noting big and perfectly normal. They just want a copy of your passport, your last quarter bank statement and the phone numbers of your past couple of dates. Oh, and could you sign this contract agreeing with my standard date conditions assuming I chose to go out with you."

"In a time when we’re trying to build up the integrity of this profession, I wonder if tools like Balsamiq actually do more harm than good?"

"The traditional marketing funnel is broken. You can’t just throw a bunch of money at an advertising campaign and have that turn into customers. At least not to the levels you could when there were just three channels or four channels of communication. The web and social media has changed all that. So rather than waiting for customers to come to you, you have to go to them and engage with them in the same way they engage with each other."

Every project has unique requirements. Those requirements must drive the product. Don't make cookie-cutter websites.

"So as attention starts to dry up, website owners need to start looking at plugging the holes in their system or risk losing out on business. After all it’s been known for a long time in marketing circles that it’s much cheaper to keep existing customers than it is to find new ones."