A command-line interface to the Campfire API (http://developer.37signals.com/campfire/) by Avdi Grimm.

Splitting into teams and breaking the schedule into cycles

«How can you apply Getting Real-ish ideas inside a big company? Here’s an idea: Go rogue. Pick something and do it under the radar. Create something in a few weeks that normally takes a few months. Do something in a way that works better than the status quo (or shows the promise of working better), Then you won’t need to convince anyone with words — the results will speak for themselves.»

«But there is one problem. Basecamp is browser native. I want mobile native. And ReadWriteWeb's VP of Content Dev Marshall Kirkpatrick tweeted today that he wants a Basecamp AIR app. Either way, it's clear that browser-only doesn't cut it anymore for Basecamp.»

«A couple weeks ago on Twitter I said: “I still maintain the Drudge Report is one of the best designed sites on the web. Has been for years.” A few people agreed, but most didn’t. Some thought it was a joke. I wasn’t kidding.»

"But there’s a world of difference between truly standing for something and having a mission statement that says you stand for something."

"You have to make your site memorable. Your site has to speak clearly. Otherwise it may just end up as a web monument awaiting for another beautiful site to take its place."

"A simpler world where most people, even on the web, will live from direct customers."

"Also, keep in mind you’re setting up habits that you’ll continue to follow. If you work endless hours now, you’ll probably never stop. Once you start running the hamster wheel, it’s tough to get off."

Get it out there. Make it better.

The future, kids. It's coming. You can't stop it.

"How can you apply Getting Real-ish ideas inside a big company? Here’s an idea: Go rogue. Pick something and do it under the radar. Create something in a few weeks that normally takes a few months. Do something in a way that works better than the status quo (or shows the promise of working better), Then you won’t need to convince anyone with words — the results will speak for themselves."

"Copying skips understanding. Understanding is how you grow. You have to understand why something works or why something is how it is. When you copy it, you miss that. You just repurpose the last layer instead of understanding all the layers underneath."

"But if you use Campfire™ for hours every day, a web browser simply can't deliver the desktop-grade experience you expect from an application that's "always on"."

"Commonly held notion: “The longer I work on this, the better it will be.” Maybe up to a point. But after a while — and it might be just a short while — you’re being overly fussy."