What do you mean by flow?


Csikszentmihalyi: Being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost.

How can a Web site be designed to stimulate and sustain a flow experience?

A Web site that promotes flow is like a gourmet meal. You start off with the appetizers, move on to the salads and entrées, and build toward dessert. Unfortunately, most sites are built like a cafeteria. You pick whatever you want. That sounds good at first, but soon it doesn't matter what you choose to do. Everything is bland and the same. Web site designers assume that the visitor already knows what to choose. That's not true. People enter Web sites hoping to be led somewhere, hoping for a payoff.


So goals are important?

Goals transform a random walk into a chase. You need clear goals that fit into a hierarchy, with little goals that build toward more meaningful, higher-level goals. Here you are, tracking the footprints of some animal you haven't seen. That's exhilarating. Then there's the question of feedback. Most Web sites don't very much care what you do. It would be much better if they said: "You've made some interesting choices" or "You're developing a knowledge of Picasso." There's also the ability to challenge. Competition is an easy way to get into flo