Pinboard: bookmarks for mwfogleman tagged 'advertising'

The high costs of running YouTube. - By Farhad Manjoo - Slate Magazine

It's possible that over the next few years, Google's engineers could find a way to reduce dramatically the costs of hosting such a service. (They're capable of amazing things.) But that proposition is iffy. As Wayne argues, there's a very real possibility that YouTube as we know it is doomed. The company may have to institute restrictions to keep its bandwidth in check, or it could unveil any number of pay-per-use schemes (as some other video sites have done). Then the video free-for-all that we've grown to love will come to an end.
That would be unfortunate. Time wasn't wrong: YouTube and its fellow user-contributed sites really did change the world. Too bad nobody could find a way to pay for it.

video web2.0 advertising content bandwidth entertainment slate businessmodel bandwith cost socialmedia digital entrepreneurship youtube facebook economy business article internet economics media google technology news web
april 2009 by mwfogleman

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VidPay: Dead Simple Sponsored Video Ad Platform

To appreciate my gushing enthusiasm over VidPay you must understand that one of the occupational hazards of writing for TechCrunch requires the deciphering of what startups actually do. Increasingly rare are startups like VidPay that offer straightforward value for its customers and have a CEO that knows how to intelligently communicate what the product actually does without overselling it or using tiring hyperbole.

The problem VidPay set out to solve is allowing small/mid-sized advertisers to promote their videos on sites such as Metacafe, Dailymotion and Vimeo. These sites usually don’t have dedicated sales teams to support such advertisers because they focus on larger, more budget-laden campaigns.

video vidpay metacafe ideas marketing advertising startup techcrunch platform pitch
april 2009 by mwfogleman

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A Whole Lotta Nothing: This is how Social Media really works

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.

howto blogs wordofmouth matthaughey quotes tips culture socialnetworking article business socialmedia twitter strategy pr web2.0 media social advice marketing blogging online advertising blog web
april 2009 by mwfogleman

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GizmoStyle // We Love The Web : Linux enters the I’m A Mac/I’m A PC row with ‘We’re Linux’

We’ve all seen the various Mac v PC ads but no Linux ads as of yet. And why would we? - Linux does not have the bank balance to finance Hollywood style adverts - remember Microsofts Jerry Seinfeld ad campaign? $10 million for what? Well, that’s all about to change as Linux have announced five finalists who have made adverts for their ‘We’re Linux’ video campaign. I must admit, they probably aren’t TV ready…..yet. We’ll see what Linux decide to do when they announce the winner tomorrow (Wednesday evening Pacific Time). Here are the 5 videos:

video software linux internet humor opensource design apple business programming windows community sharing tv advertising microsoft marketing videos 2009
april 2009 by mwfogleman

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Newspapers and Thinking the Unthinkable « Clay Shirky

One of the people I was hanging around with online back then was Gordy Thompson, who managed internet services at the New York Times. I remember Thompson saying something to the effect of “When a 14 year old kid can blow up your business in his spare time, not because he hates you but because he loves you, then you got a problem.” I think about that conversation a lot these days.

technology journalism trends internet innovation culture revolution copyright business gutenberg advertising history news change article web newspapers drm future media publishing economy online print newspaper information
march 2009 by mwfogleman

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Why Did Western Drs. Promote Tobacco While the Nazis Fought Cancer? | Health

Something is lost when people specialize. I like to see things like an amateur. The word amateur is literally “lover,” it’s from amore. Professionalism is often the death of intellectual inquiry. So I think there’s a kind of virtue of systematic amateurism that really needs to be rekindled. If you don’t love and hate and play and joke with your objects of study, then you’re really not treating them properly. I tell my students if you’re not angry and excited and enthralled by your topic, you should choose a different one.

science history marketing advertising trends propaganda knowledge read sociology criticalthinking smoking branding
january 2009 by mwfogleman

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