Government Digital Service Design Principles

"The Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. Achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is “Googley” – and will satisfy and delight people all over the world."

"If there’s one thing we should all take to heart, it’s that humans are strange: They rarely behave the way we expect (or want) them to. Testing often reveals issues we would never have found out by merely thinking about a design. Conversely, something that looks wrong might actually work perfectly well."

"People complain when they have to spend a half hour learning some new piece of complex technology, but they sometimes spend months or even years of practice to become good automobile drivers. The world is complex - so get over it."

"Our UX Principles: 1. Make the most frequent tasks easy and less frequent tasks achievable. 2. Design for the 80% 3. Privilege the Content Creator 4. Make the default settings smart"

"The Facebook Facelift is a self initiated project to challenge the form and functionality of Facebook. It's streamlined, structured, linear interface is more comprehendible, enhancing the user experience and absorbability of content."

a long sigh to the unnecessary acronym...

good discussion around low- vs. mid- vs. high-fidelity wireframes