How To Launch Software (Aaron Swartz's Raw Thought)
august 2008 by mottram
As a user, I'm inclined to agree with Aaron. I've been an early user/beta tester of plenty of stuff, and I'd much rather the slow approach of contributing bug reports, inviting people who I think would also like and enjoy the app, ending up with something well-tuned and usable. With "Hollywood" apps, I'll sign up, find bugs but get no response from the developers, because squillions of other users are reporting the same problems, then, more often than not, decide that, despite the hype, I don't really need the app after all - the result is that I'll either tell no one about the app, or slag it off (partly my fault for being a trend slurper, but still...). The prime example of a slow burning launch is Flickr, which was pretty rubbish when I started using it (back when it was basically a GNE spin-off chat room with image-sharing options), but gradually improved to the point that I was pretty much begging my friends to sign up.
web
marketing
beta
applications
august 2008 by mottram
Sorry, Asia, you smell: the not-so-subtle sales ploy as Unilever scents profits
may 2008 by mottram
“The sense of paranoia created the market.”
advertising
marketing
may 2008 by mottram
Banner Blindness: Old and New Findings (Jakob Nielsen's Alertbox)
august 2007 by mottram
Folk don't look at adverts on the web, unless you trick them into it.
advertising
marketing
usability
august 2007 by mottram
Welcome to {UNION}
november 2005 by mottram
My sister just got a job here (which is good, as it might mean her being in Scotland more often!)
union
marketing
sister
family
kate
november 2005 by mottram
On Cillit Bang and a new low for marketers... (plasticbag.org)
october 2005 by mottram
It appears that someone working to promote Cillit Bang left a spam comment on Tom's post about contacting his estranged father. A new low indeed.
advertising
marketing
media
weblogs
plasticbag.org
scum
vile
grim
october 2005 by mottram
$500 Mac Must Be About marketing, iLife
january 2005 by mottram
Good advice for Apple from Jeff Croft
apple
marketing
headless
imac
january 2005 by mottram
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