mottram + marketing   9

How To Launch Software (Aaron Swartz's Raw Thought)
As a user, I'm inclined to agree with Aaron. I've been an early user/beta tester of plenty of stuff, and I'd much rather the slow approach of contributing bug reports, inviting people who I think would also like and enjoy the app, ending up with something well-tuned and usable. With "Hollywood" apps, I'll sign up, find bugs but get no response from the developers, because squillions of other users are reporting the same problems, then, more often than not, decide that, despite the hype, I don't really need the app after all - the result is that I'll either tell no one about the app, or slag it off (partly my fault for being a trend slurper, but still...). The prime example of a slow burning launch is Flickr, which was pretty rubbish when I started using it (back when it was basically a GNE spin-off chat room with image-sharing options), but gradually improved to the point that I was pretty much begging my friends to sign up.
web  marketing  beta  applications 
august 2008 by mottram
Banner Blindness: Old and New Findings (Jakob Nielsen's Alertbox)
Folk don't look at adverts on the web, unless you trick them into it.
advertising  marketing  usability 
august 2007 by mottram
Welcome to {UNION}
My sister just got a job here (which is good, as it might mean her being in Scotland more often!)
union  marketing  sister  family  kate 
november 2005 by mottram
On Cillit Bang and a new low for marketers... (plasticbag.org)
It appears that someone working to promote Cillit Bang left a spam comment on Tom's post about contacting his estranged father. A new low indeed.
advertising  marketing  media  weblogs  plasticbag.org  scum  vile  grim 
october 2005 by mottram

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