this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

Very dry academic. theoretical ins sues in ergonomics science.

good summaries and reviews. I love the fun / hedgehog and abstraction stuff.

articles and RSA video.

The Times article - has the major ideas.

video

HBR article

good simplicity is less with leverage, not less with less.
google, iphone