"If anything, it speaks to strong feelings between a map of place and our ownership of place. What’s on that map becomes sacred, with map names taking on our allegiance, experience and emotions about a place."

"Route maps, which depict a path from one location to another, have emerged as one of the most popular applications on the Web. Current computer-generated route maps, however, are often very difficult to use." A 10-year old paper but still looks relevant.

"Neighborhoods are not usually delineated by the government, but rather by those who live in the area. The exact edges are often fluid. The names are also fluid. Clement is the first to admit neighborhood boundaries are "squishy." How then does the company determine where the digital lines are drawn?"

-- Seems relevant to my interests.