A lot of people seem to be talking about and performing load tests on HTTP servers, perhaps because there’s a lot more choice of servers these days.

That’s great, but I see a lot of the same mistakes being made, making the conclusions doubtful at best. Having spent a fair amount of time benchmarking high-performance proxy caches and origin servers for my day job, here are a few things that I think are important to keep in mind.

It’s not the final word, but hopefully it’ll help start a discussion.

Your readers are starved for time, which unfortunately means there’s no time to give you lovingly detailed critiques about why they don’t like your blog.

People aren’t finding what they’re looking for on your website, and they’re leaving without a trace.

What’s going wrong? Why don’t they like what they see on your site?
You can’t know the definitive answer because nobody’s giving you feedback. You’re getting nowhere fast, and no one is offering you the slightest clue as to where you’ve gone astray.

Let’s right this ship by correcting a few common but profound content slip-ups, right now …

Automatic website change logs and notification