“The best tips and examples that I've found”
Created and curated by Beth Kanter
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During 2010,  I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas.  Many authors generously sent me review copies .     I also have a small pile of books sitting on my desk that I wanted to blog about.   So, to close out the year,  I thought I’d share this list of books with you, especially if Santa gave you an Amazon gift card.

Yesterday, I had the pleasure of participating in Twitter chat series #socialmedia.   It’s been a one-hour  weekly chat on Twitter for the past 10 months  organized and hosted by Marc Meyer and Jason Breed.     The way it works is they invite a “host” to ask 3 compelling questions, 20 minutes each, that revolve around a topical subject within the business of social media, but that play to their strengths or backgrounds.

Check out @kanter's presentation from #10ntc: Social Media Measurement Tips

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls.  I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune.  I wanted to avoid automated cross-posting of social content because I think it isn't very effective.

What is the way out of this problem?  Limited time and resources for maintaining and creating content on one hand, and a desire to get started.    The secret sauce:  Very focused objectives for your Fan Page and a selective strategy.

Last week I wrote about a pair of surveys that looked at social media and nonprofits. One came to the conclusion that social media was a waste of time; the other talked about strategic implications on how to be successful.

Can non-profits raise awareness, increase membership, and--most critically--“make the ask” successfully on Twitter? Can a 140-character message deliver the visceral wallop of, say, heart-wrenching footage of starving children covered in flies or the sad eyes of a neglected and abused animal? The answer is yes.

Patrick Lambe picks up on a post via Beth Kanter about Benjamin Greenberg’s slidedeck on the benefits of internal blogging.