Facebook and Twitter empower all groups—not just the pro-Western groups that we like. To put it in a more formal framework: not all social capital created by the Internet is bound to produce "social goods"; "social bads" are inevitable as well. The political scientist Robert Putnam, who was instrumental in promoting the notion of "social capital" in popular discourse, was not blind to such possibilities. In "Bowling Alone," his most famous book, he explicitly cautioned against the "kumbaya interpretation of social capital," stating that "networks…are generally good for those inside the network, but the external effects of social capital are by no means always positive."

"The moral is that the brevity of an e-mail message, a blog post, a text message, even a tweet, is no obstacle to powerful information, a persuasive argument, a literary moment, a zinger, a joke."

"Matroska on the other hand, not only supports H.264, but it also allows you to include data files with your videos. This means that you can create a video file that includes options like DVD menus, closed captioning data and subtitles for global audiences. It also allows you to include multiple video files into a single download. This would allow a content creator to take one of their popular videos and bundle less well known content along with it. Whether it’s including things like Director commentary and bonus scenes with a download or having the ability to attach an upcoming pilot episode to a more popular season finale download, there are many different ways that content creators can leverage this technology in order to create a more compelling video experience for their fans."

"But there's another reason that these new media tell stories in different ways from their old media predecessors: They're telling different stories."