Very exciting tool for analyzing our social media efforts.

When people want to know how the media business will deal with the Internet, the best way to begin to understand the sweeping changes is to recognize that the consumer of entertainment and information is now in the center. That center changes everything. It changes your concept of space, time and location. It changes your sense of community. It changes the way you view the information, news and data coming directly to you.

Anil Dash argues that we should build our social tools with the assumption that no one version of any document, app, or narrative needs to be the definitive one.