Because people don't understand them and they hope things that they don't understand will pan out.

A better article on the A&F naming of a children's hospital.

One local authority in Wisconsin recently offered to sell the rights to name its high schools. McDonald's courted controversy in Florida by advertising on student report cards.

Culture Exploitation Masters Nike crack another underground not yet fully commercialized, extreme activity. What's next - nose picking?

As for the rest of our subscribers: please read on, and figure out how your brand can find its place in and contribute to MMORPGS, online worlds, being spaces, and metaverses.

Starbucks officially will launch its first foray into the movie business Tuesday with an unique experiential marketing campaign for Lionsgate's "Akeelah and the Bee"