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Harris Interactive | News Room - Reynolds Wrap Aluminum Foil Ranks No. 1 in Overall Brand Equity

Reynolds Wrap Aluminum Foil Ranks No. 1 in Overall Brand Equity.

branding brands reference audit
june 2006 by mdn

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Study Finds Brand Names Less Important When Buying Electronics

Fewer adults consider brand names critical when purchasing home electronics these days. And women are taking a more decisive role when buying consumer electronics for the family.

brands research article branding
june 2006 by mdn

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Interview from Inside Branded Entertainment

Managing Director Daphne Briggs spoke to Inside Branded Entertainment about getting Audi into the spotlight, other hot film placements...

branding placement movies brands
april 2006 by mdn

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Status of US brands slips globally among teens | csmonitor.com

the Christian Science Monitor discusses the weakness of US brands in amongst global brands.

branding global brands article CSMonitor
february 2006 by mdn

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New Scientist Breaking News - Brand names bring special brain buzz

brand names are stored on the right side of the brain, representing a more emotional response to recognition.

brands recognition right-brain research NewScientist
january 2006 by mdn

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New Scientist Breaking News - How brands get wired into the brain

A person’s liking for a particular brand name is wired into a specific part of the brain, a new study reveals.

Article brand communication Science Study brands NewScientist
january 2006 by mdn

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