I think it just amplifies the personality that’s already there. In fact, the typeface would work just as well for John McCain or Hillary Clinton, for that matter.

A better article on the A&F naming of a children's hospital.

One local authority in Wisconsin recently offered to sell the rights to name its high schools. McDonald's courted controversy in Florida by advertising on student report cards.

“If you’re walking down a row in a supermarket and every package is screaming at you, it sounds like a terrifying, disgusting experience,”

Culture Exploitation Masters Nike crack another underground not yet fully commercialized, extreme activity. What's next - nose picking?

As for the rest of our subscribers: please read on, and figure out how your brand can find its place in and contribute to MMORPGS, online worlds, being spaces, and metaverses.

Reynolds Wrap Aluminum Foil Ranks No. 1 in Overall Brand Equity.

Fewer adults consider brand names critical when purchasing home electronics these days. And women are taking a more decisive role when buying consumer electronics for the family.

interesting entry in wikipedia on naming foreign brands.

useful descriptions of the thinking behind names.

Samsung DigitALL magazine - interesting brand campaign.

Managing Director Daphne Briggs spoke to Inside Branded Entertainment about getting Audi into the spotlight, other hot film placements...

Reuters corporate identity guidelines

Indie bands rejecting Hummer sponsorship on principle.

the Christian Science Monitor discusses the weakness of US brands in amongst global brands.

The last five years of branding by the Brand Channel.

The seven levels of the brand maturity model.

Mr Sim, Creative CEO, has a dig at Apple: "This is the key difference between a technology company and a branding company," he said, taking a side-swipe at Apple's successful marketing campaign for its iPod.

Naming as seen by Brian Millar, who is creative director of Brand Tacticians, a company which is doing very nicely in spite of its boring name (and boring web site).

Branding Napa Valley.

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