No one’s going to beat Apple by being “good enough”.

The wacky office is both a showcase for Google's unconventional approach to business and a symbol to prove that Google is no longer a US-centric firm.

A better article on the A&F naming of a children's hospital.

One local authority in Wisconsin recently offered to sell the rights to name its high schools. McDonald's courted controversy in Florida by advertising on student report cards.

Samsung DigitALL magazine - interesting brand campaign.

"Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this," Martin added.

Enjoyable tale of researching why Dunkin' Donuts is trying to have a store for every 6k people in NY.

Life in the Experience Economy - as told by the Times.

''It was a really nice setup," said Massey, who had never owned Gap jeans until she attended the party. The 27-year-old Boston lawyer has since returned to the Gap to buy more jeans. ''We had one-on-one treatment. The Gap people really knew their stuff."

Timberland's 2004 Corporate Responsibility Report: Accuracy and honesty. That’s what this report is about.

Timberland, the often-maverick maker of footwear and apparel, last week unveiled a self-described "nutritional label" it plans to put on all of its shoeboxes in the coming year.

The cult of A&F

A person’s liking for a particular brand name is wired into a specific part of the brain, a new study reveals.

Chees & Onion Crisps maker goes bust. Because Walker's Crisps had a better brand (or is owned by Pepsi - you chose).

The seven levels of the brand maturity model.

Volkswagen brand turnaround needs five years - discussion of business improvements, not brand.

It was like Christmas all over again coming across these videos: In 2002, to celebrate the acquisition of the Fuller archive, the Stanford University Libraries and the Stanford Humanities Laboratory launched a series of Conversations on R. Buckminster Ful

Renaming a town. See, there is a need.

Think of Muji and you think of nice stationery and opaque storage. But as Fiona Rattray reports from Tokyo, behind the no-frills concept is a company with designs on your future - from baby clothes to dream homes

Organizational DNA at Caterpillar

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