mdn + newscientist 2
New Scientist Breaking News - Brand names bring special brain buzz
january 2006 by mdn
brand names are stored on the right side of the brain, representing a more emotional response to recognition.
brands
recognition
right-brain
research
NewScientist
january 2006 by mdn
New Scientist Breaking News - How brands get wired into the brain
january 2006 by mdn
A person’s liking for a particular brand name is wired into a specific part of the brain, a new study reveals.
Article
brand
communication
Science
Study
brands
NewScientist
january 2006 by mdn
related tags
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