mdn + newscientist   2

New Scientist Breaking News - Brand names bring special brain buzz
brand names are stored on the right side of the brain, representing a more emotional response to recognition.
brands  recognition  right-brain  research  NewScientist 
january 2006 by mdn
New Scientist Breaking News - How brands get wired into the brain
A person’s liking for a particular brand name is wired into a specific part of the brain, a new study reveals.
Article  brand  communication  Science  Study  brands  NewScientist 
january 2006 by mdn

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