A primer for marketing on Wikipedia: "Wikipedia is not the source of easy promotion and marketing that many novices believe it to be. It takes practice to avoid being reverted." Still, the advice is pretty good.

v. chap 3 for bloggy media. notable for being a draft posted for comment and for its thesis: "Most creativity is collaborative. It combines different views, disciplines and insights in new ways. The opportunities for creative collaboration are expanding"

Advice is not strictly for wiki but dominantly so.