Updates and weak ties. Always on means a return to village life, where everyone knows what everyone else is doing. Monitor your online persona so you can control it. "This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating." "“It drags you out of your own head,” she added. In an age of awareness, perhaps the person you see most clearly is yourself. "