Educase PDF. Overview.

Updates and weak ties. Always on means a return to village life, where everyone knows what everyone else is doing. Monitor your online persona so you can control it. "This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating." "“It drags you out of your own head,” she added. In an age of awareness, perhaps the person you see most clearly is yourself. "

A PR piece version of Rhetoric 101. Useful and revealing for the language the authors use to frame their version of social exchange - even while they hold themselves up as non-experts.

"People aren’t lured into relationships simply because you cast the bait to reel them into a conversation.

"Sincerity extends beyond the mere act of creating a profile on Twitter or forming a fan page on Facebook or a group on LinkedIn. The dual definition of transparency serves very different forms of both genuine and hollow separated by intent and impression. Relationships are measured in the value, action, and sentiment that others take away from each conversation. Talking “at” or responding without merit, intelligence, or quality grossly underestimates the people you’re hoping to befriend and influence.

"If participation were this simple, then perhaps everyone would excel as a Social Media “expert.”'