only a starting point for analysis

Shiny Google People promote their vision life, the universe, html5, and everything in the guise of a children's book. More myopic than Microsoft, heavier-handed than a railway baron, more condescending than Bill Buckley. It's all about revision and Manifest Destiny, wrapped up in a shameless rip of Dr Seuss figures. Sure, it shows what they can do with html5, but so would an html version of The Wasteland. Meh.

by Rachel Lovinger. Early piece on content strategy and thinking about difference between copy and content

"The purpose of this new set of notes is to expand the thinking beyond how a specific text is presented or interacted with. Reading (and writing) do not happen only at the level of the individual work. There is a broad ecology of behaviors, activities and micro-environments that surround each work and our relationship to it -- how things come to be written, how we choose what to read, how we make the purchase, how we share our experience with others. Currently (i.e. toward the end of age of print), that ecology is defined by agent/editor mechanisms of acquisition, sharp delineation between authors and readers, top-down marketing, heavy reliance on big mainstream media to get the word out, the bookshelves that make our books part of our daily life, bookstores and -- yes -- Amazon."

That we react to them is telling. That we work to articulate a response to them is even more telling. Statement: http://www.brandejs.ca/portfolio/Genpets/What

A real-time blog feedback loop turns an audience hostile and dynamites an ethos: within minutes of his posting the story, someone in Florida emailed him a link to a story about Naccio cashing $200 in stock even as his company stock prices dropped. Gillmor posted that link in his next post, and almost instantly, the audience began to turn hostile against Naccio."

"What does that bode for our future employees? Not only will they be ready to work in the read-write web, but they will begin to dismiss as irrelevant our read-only intranets and flash-y webs."

From a marketing and heavily invested perspective.

A primer for marketing on Wikipedia: "Wikipedia is not the source of easy promotion and marketing that many novices believe it to be. It takes practice to avoid being reverted." Still, the advice is pretty good.

Promotional blog by Garr Reynolds on tradiional and contemporary professional presentations. Eschews the terms but is steeped in Socratic rhetoric turned towards the digital.

Brief OV from CIO magazine. How wikis are managed in a corporate universe, eg "Someone has to be in charge ..."

Good advice and exercises for freelancers. The number of comments suggest ProBlogger has a regular following.

The upberrule is Turn blogging into one-way, edited online version of print. From May 2006.

An OV page

Using writing - and by writing we mean posting - to create ethos.

Well, yeah. Mostly a reiteration of _Naked Converations_ in brief form.

RL businesses looking at SL

thorough

Marketing copy dressed up as a research case study. (see the blog pointer: http://www.socialtext.com/node/85, which tries to imply empiricism and objectivity.) Interesting for its pitch for socialtext wikis, how it presents a feature list as though they