A lawsuit against a company using an orange longhorn emblem was dismissed because a study revealed few people associate the motif with UT. Although I think UT over-reaches in protecting its trademark, it seems pretty clear they were using the logo here.

Starbucks and the government of Ethiopia are clashing over US trademarks of Ethiopian coffee varietals.

Via Cory Arcangel, a list of service marks that have become generic signifiers. Be sure to read the disclaimer at the bottom.

Jon Lebkowsky has an interesting response to O'Reilly's trademark tussle over "Web 2.0". He says that he wishes the buzzword would go away.

Military academy lawyers send group a nastygram citing trademark infringement. Your tax dollars at work..

Public radio story that explains the threat of trademark dilution to businesses and efforts to expand trademark law to journalists and ordinary citizens.