"People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. " I would like to see the methodolgy.

The takeaway from this puff piece on Nike subsidiary Converse is that designer John Varvatos's new boutique occupies the site of former punk club CBGBs.

A lawsuit against a company using an orange longhorn emblem was dismissed because a study revealed few people associate the motif with UT. Although I think UT over-reaches in protecting its trademark, it seems pretty clear they were using the logo here.

A blind test revealed audiophiles cannot distinguish between audio transmitted over unshielded coat hangers and audio sent over expensive Monster Cables.

Here's one of the most erudite discussions of logo design history. It's funny how some logos, like the one Paul Rand designed for IBM have endured, while old logos I prefer - like the multicolor Apple logo - have fallen by the wayside.

Rob Walker ponders tractor manufacturer John Deere's decision to launch a clothing line. It's not clear to him if this is an appeal to irony or if their marketing targets "heartland" consumers.

Cat Mazza discusses her activist projects which use craft techniques like knitting to contest the role of branding and sweated labor in contemporary society.

Cartoonist Ward Sutton analyzes Presidential campaign logos in fourteen panels

"The Web 2.0 Ideology is a marketing tool that falsely reframes the steady evolution of the Web as a sudden explosion, a big bang of techno-social components that were then collected under the conceptual umbrella of the newly created brand."

This article from last year says "Compare unions with companies, and unions appear to lack a sophisticated up-to-date visual language capable of rising to the rhetorical challenge."

Apparently Hill & Knowlton didn't care for a Hitachi-produced video featuring 80s star Mr. T shilling for their storage controllers, so Hitachi dropped the flacks.