‘Asking computer nerds to design social software is a little bit like hiring a Mormon bartender.’

Why Anil favorites so much.

‘In short, favoriting or liking things for me is a performative act, but one that's accessible to me with the low threshold of a simple gesture. It's the sort of thing that can only happen online, but if I could smile at a person in the real world in a way that would radically increase the likelihood that others would smile at that person, too, then I'd be doing that all day long.’

"We had an idea. Go to a place. Ask fifty people the same question. Film their responses."

The mayor of La Paz, Bolivia, has instituted a program where in teenagers dress up as zebras and act as crossing guards. This helps solve the problem of dangerous traffic in La Paz. This is great. Absolutely great.

"Throw down a challenge." The articles bullet-points the book's suggested tactics.

The head of a company that makes videos go viral explains exactly how it's done. The commenters go crazy. Very interesting in the specific sense, but even more so in the overall evolution of media.

The API, which "has 10 times as much traffic as the site itself," has been arguably the biggest reason for Twitter's success. I'd say its simplicity and the fact that it was more or less the first of its kind were just as important. Good article.

Redefining identity digitally. "As part of their Identity 2.0 profile, the user says what they want, and companies come looking for business. With companies in a position of constantly bidding for customer loyalty,

"Tools, Models and Ideas for Building a Bright Green Future." Fantastic companion website to the book.

Facebook as a foundation.

A fantastic idea. A map of every guest in attendance, with teaser text and role explanations to make conversation more frequent, more interesting, and less awkward.