"We had an idea. Go to a place. Ask fifty people the same question. Film their responses."

Stressing the importance of actively engaging everything that you take in and the way that you take it in, so you can synthesize and maximize and!

On crazy geniuses and products with and without imagination. "And the iPod itself is a shiny fruit fallen to earth from an enchanted tree in a mystical fairy land populated entirely by crazy geniuses."

Good pictures, good overview of his work, and, of course, sage words from the designer himself.

From the masters. Good ideas and inspiration.

Excellent videos!