But this is it. This is where we start. Crowd-funded on Kickstarter; self-released on iTunes, Steam, and VHX. Our Edison is Steve Jobs, our Chaplin is Louis CK, our multiplex is VHX, and our Warner Brothers is Kickstarter. I hope you can be our Hitchcock, our Curtiz, our Méliès, or our Griffith.

Tens of millions of people made a decision to spend their time with the simple, mobile photo-sharing application that was not Facebook because they liked its subtle interface and little filters. And so Facebook bought the thing that is hardest to fake. It bought sincerity.

Instagram succeeded for many good reasons, including its design, its viral qualities, its simplicity, and the fact that its engineers focused so obsessively on making sure that it works all the time. Part of its success, no doubt, is the fact that it was just in the right place, at the right time, with the right, crowd-pleasing mix of features.

Readability has no right collecting money in my name without my consent. Now, realistically, I have given Readability consent by signing up — but what about other publishers that have not only not signed up, but have actively chosen to not sign up? Is it still OK for Readability to be collecting money in their name? I think not. But how do you solve this problem? I don’t know, but it is a very real problem.