"Following on from part I, I want to put into practice the principles that I isolated by looking at GMail, Twitter and Facebook. I’ll apply the principles to one of the most common of web applications: the online store. I want to look at three typical online store pages and then go through some ideas about how best to apply mobile web design principles to the pages."

"This is the first in a two part look at mobile web design. In part 1, I focus on three current 'big guns' of mobile web applications and look at how they solve the problems of mobile web application design by getting to the point."

"This article is intended to help you develop effective design strategies to target a diverse range of mobile devices and screen sizes. To this end, we begin with an outline of two key issues you will encounter when designing for small screens—the diversity in screen and pixel size."

I made no tweaks for Kindle per se; the Kindle is simply responding to a line of markup I’ve been putting into my web pages since 2007—namely, the viewport meta element, which controls the width of the viewport, thus enabling mobile devices with a limited number of pixels to focus all available pixels on your site’s core content (instead of, for instance, wasting part of the small screen on a background color, image, or gradient). The technique is as simple as web design gets:

meta name="viewport" content="width=770"

"Rechis said that when Google plans to launch a mobile application, it looks at the potential app through six layers:

1. Understanding users, anywhere, anytime

2. Fits in your pocket

3. More personal than the PC

4. Consistency across modes

5. Localization is intensified

6. Integrated devices, modes, products"