mattb + marketing   85

Coca-Cola vs. Pepsi, Revised Edition - Brand New
In the last couple of weeks, a JPG has been making the internet rounds and, in the process, has gathered more than 6,500 Diggs (not that that is any measure of successful success, but still…) and has been mentioned in dozens of design and culture blogs, including many which I frequent and respect. The problem is that the JPG is wrong and disingenuous. It comparatively illustrates the evolution of the Pepsi and Coca-Cola logos from their beginnings in the late nineteenth century to their current state at the end of the 2000s. The comparison chart mocks the ever-changing personality of the Pepsi logo in contrast to Coca-Cola’s stoic script logo, unaffected by the effects of time. The philosophical point it makes is indeed funny and, for the most part, accurate: Coca-Cola has long been the steady brand that triumphs over Pepsi as the latter attempts to gain ground with brand gimmicks and changes. And I will be the first to admit that the Coca-Cola logo and its consistency over the years is far more supreme than Pepsi, but every time I saw this JPG come up in more and more web sites and blogs I couldn’t help but cringe at the inaccuracy and deception it engenders.
logo  design  brand  advertising  marketing  redesign  meme  jpg 
november 2009 by mattb
On the App Store
My instinct told me that to say an app was available “on the App Store” was wrong, that an app should be available “in the App Store”, the App Store being a destination where I could walk in, pick an app off a shelf, pay my money and leave. But I’ll be honest, in the process of writing all this down, I’m ready to put an app on the App Store.
apple  marketing  iphone  network  product  language  iphonedev  appstore  grammar  content  products 
june 2009 by mattb
Frogmetrics
Next generation point-of-experience customer satisfaction surveys.
design  webdesign  agency  marketing  app  ux  ui  statistics  analytics  newyork  customerservice  metrics 
june 2009 by mattb
Fusion Ads
With over 8,000,000 relevant impressions a month to a distinct audience of designers, creators, and productivity gurus, Fusion is the most efficient way to target and deploy ads that will reach across thirty-three well-established sites and services to each of their dedicated readerships.
design  adnetwork  network  money  web  blog  grid  ads  premium  inspiration  mac  webdesign  deck  ad  advertisement  adnetworks  banner  fusion  business  development  webdev  blogs  iphone  internet  blogging  marketing  mobile  advertising 
june 2009 by mattb
« earlier      

related tags

9rules  37signals  about  accessibility  activism  ad  admin  adnetwork  adnetworks  ads  advertisement  advertising  advice  affiliate  agencies  agency  aggregator  agile  air  ajax  alexa  amazon  analysis  analytics  animation  antispam  api  apml  app  apple  application  applications  apps  appstore  apt  architecture  arrogance  art  article  articles  artist  artists  attention  audio  austin  australia  authentication  awesome  backpack  backup  banner  basecamp  beautiful  black  blog  blogger  blogging  blogs  blue  bokardo  book  bookmarks  books  brand  branding  browser  browsers  bs  bubble  business  business-cards  businesscard  businesscards  business_cards  calendar  camera  card  cards  career  cellphone  chat  client  clothes  cloud  cms  cocoa  code  collaboration  color  comedy  communication  community  company  comparison  compatibility  competition  computer  conference  conferences  consultants  consulting  content  contentstrategy  converter  cool  copy  copywriting  craft  creative  creativity  crm  crossbrowser  crowdsourcing  css  culture  customer  customerservice  dark  data  datamining  dataportability  deck  demographics  deployment  design  designer  designers  designfirm  developer  development  digg  diy  doorknob  e-commerce  e-mail  ebooks  ec2  ecommerce  economics  editor  education  email  entrepreneur  entrepreneurship  events  example  exchange  experience  facebook  feed  feedback  feeds  file  files  filesharing  film  filter  firm  firms  flash  flickr  flow  font  fonts  form  forms  forum  free  freelance  freeware  ftp  fun  funny  fusion  future  gadget  gadgets  gallery  games  geek  generator  gmail  google  graffiti  grammar  graphic  graphicdesign  graphics  grid  gtd  gui  hack  hci  highrise  history  homepage  hosted  hosting  howto  html  ia  icon  icons  idea  ideas  identity  illustration  image  images  inbox  indie  innovation  inspiration  interactive  interesting  interface  interfaces  internet  intranet  iphone  iphoneapp  iphonedev  ipod  irc  itunes  javascript  ji  jilee  jobs  journalism  jpg  language  laptop  layout  lee  library  life  lifehacks  lifestream  linkstorm  linux  list  lists  logo  logos  london  mac  macbook  macbookair  macintosh  macosx  magazine  magazines  magcloud  mail  management  manager  mapping  marketing  mashup  math  mba  mbwideas  media  meme  messaging  metadata  metrics  micro  microblogging  microcopy  microformats  minimal  mint  mixtape  mobile  money  movies  mp3  multimedia  music  muxtape  natn  network  networking  news  newsletter  newyork  nice  nod  notes  nyc  objective-c  office  online  opensource  opinion  OPML  organization  osx  otherinbox  outlook  outsourcing  p2p  packaging  paper  paulrand  pdf  people  personal  philosophy  phone  photo  photography  photos  photoshop  php  planning  plugin  plugins  pod  podcast  podcasting  podcasts  politics  poll  polls  portability  portfolio  portfolios  pr  premium  presentation  presentations  print  printing  privacy  process  product  productive  productivity  products  profile  programming  project  projectmanagement  projects  promotion  psychology  publish  publishing  python  quantcast  rails  ranking  ratings  reading  receipt  recording  recurring  redesign  reference  release  reputation  research  resource  resources  revenue  review  reviews  rss  ruby  rubyonrails  sales  sanfrancisco  scalability  screenshot  screenshots  sdk  search  searchengine  seattle  self-publishing  selfpublishing  selling  semantic  semanticweb  seo  server  servers  service  sf  share  sharing  shop  shopping  showcase  sidebar  simplicity  skype  slicing  sms  sns  social  socialmedia  socialnetworking  socialnetworks  socialsoftware  software  solaris  space  spam  speech  standard  standards  starbucks  startup  startups  statistics  stats  storage  store  strategy  streaming  streetart  studio  studios  style  subversion  support  survey  sxsw  tag  tagging  tags  tech  technology  templates  testing  text  textmarks  theme  themes  tips  tobuy  todo  tool  tools  toread  tracking  traffic  tshirt  tumblr  tutorial  tutorials  twitter  txt  type  typepad  typography  ui  uk  Unfiled  upload  usa  usability  usage  useful  user  userexperience  users  uservoice  utilities  utility  ux  video  videoegg  videos  virtualization  visualization  vlog  vodcast  voting  web  web2.0  web3.0  webanalytics  webapp  webapps  webdesign  webdev  webhosting  webmail  website  websites  webstandards  widgets  wifi  wiki  wikipedia  wishlist  wordpress  work  workflow  writing  xhtml  xml  yahoo 

Copy this bookmark:



description:


tags: