Pinboard: bookmarks for mattb tagged 'advertising'

Coca-Cola vs. Pepsi, Revised Edition - Brand New

In the last couple of weeks, a JPG has been making the internet rounds and, in the process, has gathered more than 6,500 Diggs (not that that is any measure of successful success, but still…) and has been mentioned in dozens of design and culture blogs, including many which I frequent and respect. The problem is that the JPG is wrong and disingenuous. It comparatively illustrates the evolution of the Pepsi and Coca-Cola logos from their beginnings in the late nineteenth century to their current state at the end of the 2000s. The comparison chart mocks the ever-changing personality of the Pepsi logo in contrast to Coca-Cola’s stoic script logo, unaffected by the effects of time. The philosophical point it makes is indeed funny and, for the most part, accurate: Coca-Cola has long been the steady brand that triumphs over Pepsi as the latter attempts to gain ground with brand gimmicks and changes. And I will be the first to admit that the Coca-Cola logo and its consistency over the years is far more supreme than Pepsi, but every time I saw this JPG come up in more and more web sites and blogs I couldn’t help but cringe at the inaccuracy and deception it engenders.

logo design brand advertising marketing redesign meme jpg
november 2009 by mattb

copy to mine

Fusion Ads

With over 8,000,000 relevant impressions a month to a distinct audience of designers, creators, and productivity gurus, Fusion is the most efficient way to target and deploy ads that will reach across thirty-three well-established sites and services to each of their dedicated readerships.

design adnetwork network money web blog grid ads premium inspiration mac webdesign deck ad advertisement adnetworks banner fusion business development webdev blogs iphone internet blogging marketing mobile advertising
june 2009 by mattb

copy to mine

Our Products

INSPIRED BY the vanishing subgenre of agricultural memo books, ornate pocket ledgers and the simple, unassuming beauty of a well-crafted grocery list, the Draplin Design Company, Portland, Oregon in conjunction with Coudal Partners of Chicago, Illinois bring you “FIELD NOTES” in hopes of offering, “An honest memo book, worth fillin’ up with GOOD INFORMATION.”

stufftobuy papergoods stationary buy moleskine design tools cool art gtd notebook products retro vintage notebooks stationery beautiful fieldnotes paper notes gifts productivity book ideas advertising wishlist books writing shopping
march 2009 by mattb

copy to mine