“Compare this to Animal Crossing, which, while framed with a structure of repetition—performing chores to pay off a mortgage—emphasizes the intrinsic rewards of doing so. As a player, you check in regularly, and finish your tasks within 10 or 15 minutes; it is possible to exhaust the possibilities of a play session in half an hour. And yet returning the next day will yield new fish, new plants, new conversation from villagers pleased to see you.”

“Create a physical space that encourages social activity.”