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markhgn + example   128

Social contagion: conflicting ideas
"Just as someone is more likely to contract the flu if lots of his friends have been infected, the theory was that the more friends someone has that have signed up to Facebook, the more likely he ought to be to join. Instead, the researchers found that the best predictor of whether someone would join Facebook was a subtly different factor: the number of distinct groups that an individual could link up with through the site."
viral  contagion  facebook  social  media  example 
yesterday by markhgn
Three Myths about What Customers Want
"Most marketers think that the best way to hold onto customers is through 'engagement' — interacting as much as possible with them and building relationships. It turns out that that's rarely true."
marketing  user  journey  customer  myth  example  social  media 
3 days ago by markhgn
How can we improve our odds in the content game?
"The key is to remember that content doesn’t spread itself. People choose to spread content because of what it means to them and the people they share it with."
content  sharing  example  social  media  spreading 
4 days ago by markhgn
words to strategize by
"These are some strategic marketing principles that shape how I think. Most, if not all, of these principles are stolen. P.S. This is a list in progress, so do your part for the empire and jump in the comments."
advertising  digital  marketing  planning  strategy  example  list 
5 days ago by markhgn
50,000 new visitors to cartoonist's site results in an extra 23 books sold
"But alas, the 48,342 people that visited my site resulted in an additional 23 e-comics sales compared to the previous day. So about 0.048% of the extra visitors made a purchase."
comic  ebooks  visitors  conversions  data  example  traffic  sales 
9 days ago by markhgn
Scientists Construct Model of the World Wide Web
“One of the main implications of our findings is that traffic and [the corresponding] fame is a prolonged phenomenon instead of a one-time fling, and recurs in a spasmodic fashion.”
behaviour  example  data  model  web  traffic  visits  visitors 
10 days ago by markhgn
Internet Adoption
"According to our February 2012 survey, 80% of American adults use the internet. Click here to see a breakdown of internet users by demographics."
internet  adoption  data  statistics  america  usa  use  example  plateau  trend 
18 days ago by markhgn
The A/B Test Results Are In
"What follows are seven tweaks gaming site IGN made to its homepage. Employing the A/B testing methodology, IGN is constantly modifying its site looking for those small changes in wording, placement, even color and form that will yield huge increases in click-through rates."
design  development  a  b  testing  multivariate  example  data 
21 days ago by markhgn
How to survive the transition to digital direct response
"The Web and social media are built for direct response and that's where we're heading as an industry. In fact direct response is where the ecommerce action has been since day one. Witness the multi-billion dollar affiliate marketing industry, Google Adwords."
direct  response  marketing  example  social  media 
23 days ago by markhgn
Nick Denton Goes Soul-Searching in Gawker Comments
"The rabbit hole of radical blogging transparency goes much deeper, and at the bottom, half of Gawker Media is sitting around a campfire examining one another's navels."
gawker  comments  navel  gazing  example  writer  blogger  blog 
24 days ago by markhgn
Steak Digital: how not to do SEO
Ouch.
seo  how  to  example  blog  outreach  communication 
27 days ago by markhgn
Shut Up, Little Man: How Things Went Viral Before the Internet
"Memes and Pop culture virality did not start with the internet. Long before that, underground sensations spread amongst fanboys who poured mass amounts of effort into staying up on mailing lists and trading groups to get their fix of audio and video clips."
web  viral  internet  history  example  social  pop  culture 
29 days ago by markhgn
How To Kill That Awful Meebo Bar Forever (Updated)
"Have you noticed Meebo, that annoying bar on the bottom of some websites like Boston.com's Big Picture, Men's Fitness, and TVGuide.com? Of course you have. It spits up ads and nags you to share stuff on Facebook while you're just trying to read. It's a website add-on increasingly used by publishers who hate their readers."
gizmodo  meebo  social  example  sharing 
5 weeks ago by markhgn
Just how big are porn sites?
"While it’s difficult domain to penetrate — hard numbers are few and far between — we know for a fact that porn sites are some of the most trafficked parts of the internet. According to Google’s DoubleClick Ad Planner, which tracks users across the web with a cookie, dozens of adult destinations populate the top 500 websites. Xvideos, the largest porn site on the web with 4.4 billion page views per month, is three times the size of CNN or ESPN, and twice the size of Reddit."
analysis  data  size  example  internet  web  scale  attention 
5 weeks ago by markhgn
Facebook’s Achilles’ Heel
"Facebook isn’t growing as fast as it used to. The law of big numbers has kicked in. From Compete data, we can see that pageviews are down 54 percent at 48 billion, from a high of 100 billion pageviews in August 2010. Average stay is down 35 percent at 17 minutes from a high of 26 minutes in January 2011. Visits per person is down 34 percent at 20 per month from a high of 29 per month in January 2011. And pages per visit is off 60 percent at 15 pages from a high of 35 in February 2010."
facebook  data  statistics  example  social  media  network  platform  usage 
5 weeks ago by markhgn
Greetings, Today's The Day All Starred Commenters Will Die
"Each comment and thread is judged on its own merits. Your previous record does still count. But we recognize that some of the most informative contributions come from the subjects of articles, other first-time commenters, and tipsters whose anonymity would be compromised by any public history."
gawker  comments  example  social  media 
6 weeks ago by markhgn
Building a message map
"The best way to ensure that your messages are clear and targeted is what we call a message map. It’s essentially a flowchart that shows the stages a prospect goes through until they become a buyer, along with the objections they have at each stage of the process and the content needed to overcome those objections."
advertising  map  marketing  message  flow  example  useful  how  to  stages  funnel 
7 weeks ago by markhgn
Monetising iPad apps: Daily Telegraph case study | Econsultancy
"The Telegraph first launched its iPad app in September 2010 and offered it free for the first six months. It wanted to get in enough users to accurately inform important decisions around the type of content, the times of day when content is consumed, the depth of engagement and overall subscriber loyalty and retention." 
telegraph  ipad  app  revenue  model  content  free  example  publisher 
9 weeks ago by markhgn
I can’t stop reading this analysis of Gawker’s editorial strategy
"Because Gawker Media publishes traffic data on all of its sites — pageviews and new visitors are right there on the story page — my boss came up with an idea: Let’s measure the impact of this experiment on traffic. I wrote a bookmarklet that helped me capture the stats from all posts written by a staff writer during the experiment, according to the schedule Daulerio posted, and then dumped it into a Google spreadsheet."
analysis  gawker  journalism  traffic  media  example  page  views  visits 
9 weeks ago by markhgn
Even Sexy Brands Struggle With Low Engagement on Facebook
"One final data point from the study: Parsing by category, Ms. Nelson-Field found that the highest engagement was in alcohol, cars, cosmetics and electronics. The lowest was in confectionery, fast-moving consumer goods (such as laundry products), retailers, and software, social platforms and apps."
advertising  attention  facebook  marketing  social  media  engagement  example 
9 weeks ago by markhgn
Social SEO Strategies to Start Using Right Now
"Social SEO makes it easier for smaller fish to compete with the big guys. A tweet that receives a viral-size number of retweets can mean as much as a link from a top-ranking site; a +1 from a friend can send your site to the top of the social SERPs for that friend’s entire network."
seo  social  media  tactics  example 
9 weeks ago by markhgn
The 68 tracking technologies used by large news sites
"You're probably aware that almost every website you visit tracks your behaviour in one way or another. This post looks at which third-party tracking technologies the UK's largest news sites use."
privacy  tracking  example  social  media  analytics  chrome  extension  user  data 
10 weeks ago by markhgn
How Garbage Ranks in the SERPs: a Case Study
"The good news is that we can quickly sift through a mountain of backlinks and reliably segment them into groups.  Thanks to the adoption of semantic markup over the past few years, most websites happily give this information away."
backlinks  example  seo  search  tactic  link  authority  semantic 
10 weeks ago by markhgn
How Content Is Shared: Close Friends, Not 'Influencers'
"Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While influential people may be able to reach a wide audience, their impact is short-lived."
facebook  networks  sharing  social  media  example  influentials  study 
10 weeks ago by markhgn
Why We Are On Tumblr
"The platform itself is not difficult, but getting a full grasp of how to post, how to provide attribution to other posters, how to attract the power users (editors) in different sectors and how to track our activity from the site took a bit more time."
tumblr  example  marketing  tips  social  media  stream 
10 weeks ago by markhgn
Building Dynamic Business Models
"There are several good tools around now that can help you design and evaluate business models. This one is a good example of one that is essentially static. It’s a nicely constructed tool, but it’s essentially static."
business  model  example  useful  framing 
12 weeks ago by markhgn
How to create the best Facebook Timeline for your newsroom
"You have between now and then to get your Timeline setup and ready for release. Here are a few tips to get you started."
facebook  timeline  tips  list  how  to  example  social  media 
12 weeks ago by markhgn
Inbound.org
"Community-curated marketing news."
marketing  news  seo  inbound  example  aggregator 
march 2012 by markhgn
How The Era Of ‘Big-Data’ Is Changing The Practice Of Online Marketing
Nice SERP example shown with relevant sections highlighted in this post.
serp  social  example 
february 2012 by markhgn
The Power of One Tweet
"I find it to be absolutely fascinating, because it tells us a lot about how social media works. The 'long tail' that started after the link was tweeted actually makes up about 76% of the total traffic caused by this one link."
twitter  data  example 
february 2012 by markhgn
How Users Read on the Web
"People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word."
usability  reading  jakob  nielsen  ux  user  experience  content  example 
february 2012 by markhgn
Only 1 "Top Brand" Has Created A Google+ Page In The Past Two Months, Report Says
"The world’s top brands are adopting Google+ very slowly. Only one has created a new Google+ page in the past two months, and only four have increased their activity level above three posts per week."
google  plus  social  network  example 
february 2012 by markhgn
Busting mobile myths
"In his Mobile Myths presentation, Josh Clark walked through a number of common mobile misperceptions. Here are my notes from his presentation."
mobile  example 
february 2012 by markhgn
The Golden Age Of SEO
"But on the other hand, there are so many great resources for SEO-related data: SEOmoz, SEMrush, MajesticSEO, RavenTools, AHREFs, AuthorityLabs…the list goes on and on. Sure, these are paid tools and services, but so what?"
content  seo  sem  example  tool  opinion  search 
february 2012 by markhgn
Tumblr Hires Writers to Cover Itself
"The popular social blogging site Tumblr is hiring writers and editors to cover the world of Tumblr."
tumblr  content  example  social  media 
february 2012 by markhgn
Tumblr Now Lets You Highlight Your Favorite Posts For A Dollar
"Tumblr is introducing a new feature today that lets its users pay a dollar in order to have their post featured on the Tumblr Dashboard."
tumblr  highlight  example  social  media  stream  dashboard  feature  payment 
february 2012 by markhgn
The death of press release distribution services: the expert's view
"... as Google alerts, social networks and online communities grow in strength and accuracy when sourcing stories and building relationships – what becomes of the wires? Do they become less important? Do they cease to exist?"
example  press  release 
january 2012 by markhgn
5 Signs of a Great User Experience
"... but the point is they have given themselves a chance by creating a great user experience. In this post, we outline 5 signs that the tech product or app you're using has a great UX - and therefore has a shot at being the Next Big Thing."
example  user  experience  list  ux  ui 
january 2012 by markhgn
Study: Only 1% of Facebook 'Fans' Engage With Brands
facebook  social  media  1%  fans  example  brand  page  engagement 
january 2012 by markhgn
Rudy Rucker on Inverse Power Laws
power  law  explanation  example  interesting  author  mathematician 
january 2012 by markhgn
Debunking The Unique Visitor: Finding The Real Readers
"But those two numbers are pretty much the worst thing you can look at. While the data is useful for further exploration of your statistics, the numbers alone are likely to lead you down the wrong path."
example  readers  analytics  measurement  visitors 
january 2012 by markhgn
What newsrooms should learn from Kodak
"Kodak at its peak looked like a photography company, but it was really a giant chemical manufacturing company. Digital tech rendered the entire chemical photography business irrelevant. By comparison, newspapers looked like news and information companies, but they were really expensive commercial advertisement printing and delivery systems."
news  social  media  example  disruption  web  technology 
january 2012 by markhgn
The Boston Globe
"It’s everything you want from the Globe — anywhere you are. Now you can enjoy our high-quality journalism, in-depth coverage and breaking news reports on any digital device with a browser — always in a clean, reader-friendly format. And some of the latest browser technologies will give you an app-like experience."
ux  ui  design  newspaper  platform  content  example 
january 2012 by markhgn
20+ Mind-blowing social media statistics: One year later
year  statistics  social  media  example  trend 
january 2012 by markhgn
27 things I need to see on an e-commerce homepage
"A retailer's homepage needs to convey what the site is about and provide all the elements that customers are looking for, and that will entice them to explore the rest of the site."
ecommerce  example  ux  ui 
december 2011 by markhgn
Why do consumers abandon online purchases?
"An Econsultancy survey of 2,000 UK consumers, conducted using the TolunaQuick tool, looks at the reasons why customers choose to abandon online purchases."
design  ux  ui  shopping  basket  purchase  sales  funnel  example  data 
december 2011 by markhgn
The coming retail apocalypse: some axioms
"We've already seen some signs of this on amazon.com (with prices on offer to different customers varying for the same product, presumably on the basis of the customer's willingness to pay more for goods in prior transactions)."
retail  price  example  internet  disintermediation 
december 2011 by markhgn
Highlights Of 2011: The Year In Paid Content, By The Numbers
"Whatever you think about Reed Hastings and the strategic blunders of 2011, getting 21 million people to pay $8 a month for streaming video access through Netflix has to be acknowledged."
2011  paid  content  netflix  example  subscription 
december 2011 by markhgn
The Major Disconnect Between Brands and Consumers When It Comes to Social Media
"There is another chart which shows the responses to the question "Why do you like a brand on Facebook?" and 67% of the respondents said they do so to get exclusive offers."
social  media  survey  data  example  cmo  marketing  customer 
december 2011 by markhgn
The Infinite Funnel Of Search To Sale
"No matter what your site does, every page closes a sale."
example  ux  page  ui  web  sale  user  journey  path  funnel 
december 2011 by markhgn
Irreverent atheists crowdsource charitable giving
"Atheist bloggers have shown their charitable side by swarming to donate money to Doctors Without Borders, in what turned into the humanitarian agency's biggest online fundraiser."
charity  atheism  reddit  social  media  network  example  crowd  sourcing 
december 2011 by markhgn
New Read It Later data: What does engagement look like in a time-shifted world?
While the findings about overall article saves are pretty fascinating — go, Denton and Co.! — what I’m most interested in are the sample’s return rates, the stats that measure actual engagement rather than one-off story saves.
content  time  reading  example  saved  articles  engagement  audience  habits  behaviour 
december 2011 by markhgn
Social Media Metrics: Not as Difficult as You Thought
"When I manage social here at Moz, I am always pushing for four things - growth, engagement, momentum, and results. What those four words mean to your social efforts versus mine might be completely different. However, the new social dashboard we’ve launched is there to help every marketer measure those four pillars more effectively."
report  social  media  example 
december 2011 by markhgn
Internet As Cure For Boredom: Survey Finds More Than Half Go Online For Fun
"Marketers: Appeal To The Bored! The dramatic change is attributed to the rise of broadband access, which has made getting online a much more casual task. Additionally, the broadband access has enabled people to consumer more video content, and the growth of social networks has also been a factor."
social  media  content  example  statistics  data 
december 2011 by markhgn
The Future of the Social Web: Social Graphs Vs. Interest Graphs
"Amid the continued growth of these social networks, there has been much excitement about how the rest of the Web would soon be infused with all things "social": social search, social commerce, social deals and more. And yet the effort to socialize the rest of the Web has so far failed to live up to its promise. Why?"
graph  social  interest  example 
november 2011 by markhgn
Cutting their own throats
"Anyway, my point is that the Big Six's pig-headed insistence on DRM on ebooks is handing Amazon a stick with which to beat them harder."
amazon  drm  ebooks  publishing  example 
november 2011 by markhgn
A Tech Blog
"Fortune doesn’t credit DeGusta by name, refers to his website only as 'a tech blog', and doesn’t even have the courtesy to include a link. Shameless."
blogging  example  journalism  media 
november 2011 by markhgn
Give Up, Facebook: You're Not a Mall
"The interest graph is a digital map that explains what a user likes. The social web, and especially Facebook, has wrongly conflated the two. This is precisely why social commerce apps on Facebook are not taking off."
social  interest  graph  example  facebook  media 
november 2011 by markhgn
The Economist Now Generates $11 Million In Revenue From Digital Subscribers
"The Economist is slowing but surely making a business out of digital-only subscriptions. The magazine announced it passed 100,000 paid subs for the first time ever in October."
example  media  journalism  paid  paywall  economist  subscribers  subscription 
november 2011 by markhgn
Return Visit-Aware: The Future Of Content Streams That Know What You’ve Consumed
content  stream  social  media  example  repeat  visits 
november 2011 by markhgn
Media Consolidation: The Illusion of Choice
"I’ve always advocated for critical consumption, and what could be more important than an awareness of the sources of our families’ daily info and entertainment diets? And today, most of our media is controlled by one of six companies."
infographic  media  news  example  consolidation  choice  illusion 
november 2011 by markhgn
Why Instagram Is So Popular: Quality, Audience, & Constraints
"The interface implications are fascinating, the company and technology dynamics of serving content to 10 million users with less than ten employees are fascinating, the artistic content is fascinating, and the reasons why people like me are so addicted to the damn thing are fascinating."
instagram  example  app  users  million  scale 
november 2011 by markhgn
Social Proof Is The New Marketing
"One challenge, which isn’t new, is the battle for consumer attention.  If you’re looking to grow your user base, is there a best way to cost-effectively attract valuable users?  I’m increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web."
social  proof  media  example  marketing 
november 2011 by markhgn
John Lewis opens virtual QR store
"John Lewis has joined the growing list of retailers trialling QR codes with the launch of a virtual shop in Brighton. All of the retailer's ‘top 30 things to buy for Christmas’ are included in a window display at a branch of Waitrose."
john  lewis  waitrose  retail  shop  qr  code  store  example 
november 2011 by markhgn
The Death Of The Impulse Shopper
"... and nearly nine in 10 (86 percent) believe they are getting more precise in what they buy."
impulse  shopping  example  social  media  purchase  decision  cycle 
november 2011 by markhgn
Six questions for analyzing a website
"It's tempting to believe that any website can become a perpetual motion machine of profit. But before you start one, invest in one or go to work for one, a few things to ask..."
analytics  ecommerce  website  example  marketing  seth  godin  questions 
november 2011 by markhgn
The Tyranny of Influentials
"Smart marketers, he suggested, could identify and exploit these wonderful people to their own advantage. Sounds great, right?  Unfortunately, it’s mostly bullshit."
social  media  influence  gladwell  watts  network  example  theory 
november 2011 by markhgn
Microsoft's Productivity Future Vision
"This video encapsulates everything wrong with Microsoft. Their coolest products are imaginary futuristic bullshit."
concept  video  example  microsoft  future 
november 2011 by markhgn
Reaction to the Guardian’s Facebook app
"It is just over twenty days since we released the Guardian Facebook app. I’ve been engaged with a lot of conversations with people about it on Twitter over the last couple of weeks, and I thought I might put down a few thoughts on the app, and some of the reaction to it."
audience  facebook  guardian  app  example  social  media 
november 2011 by markhgn
How, When and Where People Share Content
"75% of clicks on a share will happen within the first day that the content is shared."
example  share  sharing  content  social  media 
november 2011 by markhgn
The Social Graph is Neither
"I think this is a fascinating metaphor. If the social graph is crude oil, doesn't that make our friends and colleagues the little animals that get crushed and buried underground?"
facebook  pinboard  social  graph  media  example 
november 2011 by markhgn
The future of designed content
"I’ve been sniffling in bed watching anime all day and now it’s time to write a post about the future of designed content on the web."
designed  content  robin  sloan  example 
november 2011 by markhgn
Journalism Is Fine Because Everyone Is a Journalist
"The Washington Post had an interesting back and forth wringing its hands over the future of journalism. Oh no! Journalism is dying! Again! Or so a newspaper with declining readership and revenue would have you believe."
journalism  content  example  opinion 
october 2011 by markhgn
Why Microsoft's Vision Of The Future Is Dead On Arrival
"This just in: In the future, everything will be lushly luxurious, gleamingly clean, and digitally magical. Yup, it's another corporate "the future of . . ." video, this time courtesy of Microsoft Office."
future  vision  microsoft  example  concept  design  video  opinion 
october 2011 by markhgn
Only 3% to 7.5% of Fans View Posts From A Facebook Page
"The data shows an average of 7.49% of fans view posts on a daily basis."
page  facebook  example  data  social  media  post  daily  percentage 
october 2011 by markhgn
m.guardian.co.uk
The Guardian looks better via the mobile version.
column  example  layout 
october 2011 by markhgn
Sony Ericsson Forces A Fan Site Into Submission
'Proving that they don’t know a damned thing about fan communities, Sony Ericsson has filed a formal complaint against the fan-operated blog/forum Xperiablog.net, claiming that the owners were using it in “bad faith".'
sony  social  media  fail  example  xperia 
october 2011 by markhgn
Revealed – the capitalist network that runs the world
"Each of the 1318 had ties to two or more other companies, and on average they were connected to 20. What's more, although they represented 20 per cent of global operating revenues, the 1318 appeared to collectively own through their shares the majority of the world's large blue chip and manufacturing firms - the "real" economy - representing a further 60 per cent of global revenues."
network  example  trans  national  corporation  business  global  complex  power  law  economy 
october 2011 by markhgn
'Engagement': Fashionable Yet Bankrupt
"It really is time to call bullshit on ‘engagement’. Better, to bundle it into a coffin labelled ‘Agency Puffery’ and put a nail firmly in it once and for all."
engagement  social  media  example  interesting 
october 2011 by markhgn
Sean Parker on Music Industry 2.0 & What's Wrong With Facebook
"He pointed out that the root of the problem is that three simultaneous things happen when you friend someone on Facebook: You publicly assert your friendship / You subscribe to your new friend's content / You start broadcasting content to your new friend. Parker says these three things don't necessarily need to be part of one action."
facebook  example  criticism 
october 2011 by markhgn
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